Contributors

Andriy Starukh

SEO Manager • Iglu

Andriy is SEO Manager at Iglu.com, the UK’s largest cruise travel agent. With over 10 years of technical and data science experience, he knows how to get outcomes from massive datasets and apply it to the SEO strategy of large international websites.

Mike Weir

Head of Behavioural Research • Jaywing

With seven-plus years helping clients achieve their digital transformation goals, Mike specialises in utilising behavioural science to optimise digital experiences and interfaces. Working with multinational corporations such as Kerry Foods, Boohoo Group, Ferrero Group, and Autotrader, he is passionate about future technology and currently undertaking a PHD in the application of biometric research for CRO...

Robbie Freeman

Associate Director of Strategy, Financial Services • Movable Ink

I’ve spent the last decade in customer marketing experience, leading communications strategies across email, mobile, web, and social channels. In my role as Associate Director of Financial Services Strategy at Movable Ink, I help our clients leverage Movable Ink technology to reach their business objectives and create best-in-class customer experiences.

Hayley Strang

Field Marketing Manager, UK & NE • Mapp Digital

Hayley is Mapp’s Field Marketing Manager, covering the UK, Ireland, and Northern Europe. Focused on demand generation, she works very closely with the sales team to ensure that the messaging and strategies are always aligned, and that the funnel is full. Over the last 10 years, Hayley has helped multiple MarTech and AdTech companies to...

Katie Woodhead

Director of Digital Experience Optimisation (DxO) • Daydot

Katie joined Daydot recently from an eCommerce background. She is passionate about making experiences as easy, fun, and relevant as possible for users. Her mission is to make the world (wide web) a better place by eliminating bad digital experiences.

Charlotte Willcocks

Head of Strategy • Impero

Charlotte leads the strategy team at Impero, and works with brands like Havana Club Rum, Dr.Jart+, and Paco Rabanne, helping them to connect with the next generation of consumers and to make a cultural impact.

Tom Rigden

Commercial Director

With 15 years’ experience in integrated marketing spanning brand, performance, digital, and data science, Tom helps organisations better understand how to drive strategic, measurable, and sustainable growth. A meticulous planner, Tom believes that all business challenges, whether related to growth, communication or change management are solvable, providing they are rigorously broken down into their constituent...

Eleanor Pyne

Events & Content Manager • Figaro Digital

With a background in publishing, Eleanor came to Figaro Digital two years ago as the Content & Editorial Executive. Since then, her role has evolved into Events & Content Manager, and responsibilities include building relationships with brands, agencies, and tech companies, curating content, and working with partners and speakers on presentation content.

Emma Little

Global Brand Advocacy Manager • MADE.COM

Emma is a brand marketing expert, and currently leads the brand advocacy strategy and teams across the UK and Mainland Europe for MADE.COM. Prior to MADE.COM, Emma spent several years delivering award winning campaigns and activations at the UK’s number one beauty brand, Benefit Cosmetics, LVMH. Emma started her brand marketing career at fashion retailer...

Adam Oldfield

CEO • Force24

After spending 20+ years in senior marketing roles, in 2010 Adam began a journey to develop a marketing solution that would liberate marketers to do smarter marketing at speed. He called it Force24 – now one of the in-demand marketing automation platforms in the UK. A true channel expert, what Adam doesn’t know about marketing...

Alex Manly

Associate Director of Strategy, Financial Services • Movable Ink

At Movable Ink, we pride ourselves on being an extension of our clients’ team. Part of this story is that we have a Strategy team which is made up of former clients and partners who leverage their first-hand experiences in managing marketing programmes to better inform their recommendations to our clients. We are aligned to...

Onajomo Aggreh

Email & CRM Manager • Rutland Cycling

Onajomo is the Email & CRM Manager for Rutland Cycling. His expertise spans through design, building, optimising, visualising, and the management of successful email marketing campaigns. In 2018, he spear-headed a campaign with the Department of International Trade, and has created a myriad of successful marketing campaigns for various individuals and businesses.

Matt Lyon

Regional Vice President, Sales EMEA • Movable Ink