Contributors

Karla Hernandez Zaldivar

Global Social Media Insights Manager • Booking.com

Born in Mexico, Karla has 13+ years of experience in varied PR, Social Media, Communications and Marketing positions. She holds a Master’s degree in Communication Science with a major in Entertainment Communications from the University of Amsterdam. She started her career at Nissan, managing product PR for Nissan and Infiniti (RedBull Racing) for Mexico and LATAM. In 2013 she...

Krum Dzhermanov

Senior Client Success Manager • Impact.com

Krum is a content creator who is passionate about menswear, travel and lifestyle. Being himself a full time working professional in London, his content focuses on finding beauty in the everyday, as he inspires his followers to dress intentionally with minimal effort through a combination of relatable videography and editorial photography. Besides his take on...

Kirstie Leadley

Group Head of Digital Marketing • Zedra

Kirstie is focused on creating tangible results and delighting people along the way. Kirstie has implemented and lead on digital marketing initiatives for B2B and B2C financial service providers with a focus on levelling up organisational growth and communicating brand messaging. Specialisms include content creation, demand gen, lead gen and go-to-market strategies, all while deploying...

Kirstie Gattner

Head of Digital Engagement • WWF UK

Kirstie heads up the digital engagement team at WWF-UK – the global environmental charity. Working across all things organic social and email, her leadership is all about inspiring her team to try new things to amplify WWF-UK’s mission. With over a decade  of experience in digital marketing, she’s passionate about using social and email for...

Komal Helyer

Managing Director • Profusion CRM

Komal is an award-winning fractional CMO with over 20 years of experience in email, CRM, Martech, and digital marketing. Previously VP of Marketing at Pure360, Komal is now Managing Director of Profusion, a leading CRM agency. Komal spearheads the go-to-market, retention, and brand strategies for many b2b, ecommerce, and travel businesses and agencies. A passionate...

Kerry Thorpe

Head of Communications, Europe • Ben & Jerry’s

Kerry is responsible for overseeing the communication plans for Ben & Jerry’s five key markets in Europe. She spreads the word about Ben & Jerry’s unique three-part mission statement, which includes the social mission, the area of the organisation which seeks to actively recognise the central role that business plays in society.

Katrina Broster

Marketing Performance & Technology Director • Financial Times

Katrina has leveraged her extensive experience in the media and publishing industry, including roles at The Telegraph, The Independent, and Future PLC. She’s a subscription enthusiast known for her innovative audience-first acquisition strategies. Katrina excels in optimising marketing effectiveness by harnessing evolving technologies and data management practices, while leading digital transformations as we approach the...

Karen De Caux

Lead- Partnerships AMG • ASOS

Karen Leads the Partnership Team at ASOS Media Group. Her experience working at Global Radio, The Guardian and then onto launch the Sales team in Spotify S.E Asia, mean that she has a wealth of experience working with brands, helping them to show up and cut through. Kaz is now focused on growing ASOS Media...

Kate Ross

Co-Founder and Group Managing Director • eight&four

Kate co-founded eight&four, one of the original native digital agencies to emerge in the UK, in 2008. eight&four now leads the eight&four Group, a 130+ people network of specialist social, experiential and content agencies. Technology has always been at the heart of eight&four, and 12 months ago eight&four began building platform12 – a proprietary AI...

Kate Barrett

Founder & Director • eFocus Marketing

Kate Barrett is the founder of eFocus Marketing, providing specialist email marketing consultancy, management and training services to companies around the world. With a proven track record and over 16 years’ experience, Kate’s expertise and passion has helped a large range of companies (including Ann Summers, Ordinance Survey, Nissan, Marks & Spencer, Argos and Ted...

Kristian Tucker

Account Director • Spotler

With over 10 years experience in Digital marketing, Kristian has advised clients ranging from Blue Chip travel organisations to early stage startups. The focus of Kristian’s work is looking at personalised web, email and social marketing as a tool to enhance Customer Experience and drive revenue growth. Kristian builds partnerships with the organisations he works...

Kate Butler

Senior Marketing Manager • Insider

A versatile, creative and driven marketing professional with ten years experience in B2B marketing, specialising in SAAS and on-premise software solutions. Driving revenue and growth through field marketing and digital demand gen, leading the marketing strategy for Northern Europe at Insider, with key markets in the UK, Nordics and Benelux.

Katie Woodhead

Director of Digital Experience Optimisation (DxO) • Daydot

Katie joined Daydot recently from an eCommerce background. She is passionate about making experiences as easy, fun, and relevant as possible for users. Her mission is to make the world (wide web) a better place by eliminating bad digital experiences.

Katie Noonan

Senior Customer Success Manager • Pure360

Katie helps leading brands harness the power of email, website personalisation, and SMS. She puts a strong emphasis on customer experience marketing, which in turn helps improve results and consumer engagement for her clients. Katie works in partnership with her clients and, acting as an extension to their marketing teams, she plans strategic meetings and...

Kimberly Kay

Marketing Lead • Change.org

Kimberly has worked in campaigning communications for over eight years. She is an expert at creating engaging, holistic marketing experiences to inspire action and build communities of change. Since moving from Sydney to London four years ago, Kimberly has worked with the world’s largest campaigning organisations like Amnesty International and Change.org as a senior retention...