Contributors

Alex Murphy

Co-Founder • Liberty

Alex Murphy is co-founder of Balance, the financial services division of the Liberty Marketing Group. He has a rich background in marketing leadership, formerly the Marketing Director at Admiral and the Head of Performance and Digital at Go Compare. With over two decades of digital marketing expertise, he integrates the timeless principles of traditional marketing...

Ashwini Ramakrishna

Associate Director, Amazon, Salon, EMEA • Kao

Ashwini has 10+ yrs. of professional experience across various international markets, in Ecommerce, FMCG and Consumer Electronics industries. She champions building and delivering digital-first strategies. She leverages her commercial expertise coupled with her experience in retail media and digital marketing to deliver growth profitably for online businesses. In her current role, she leads the Pan...

Azeem Ahmad

Strategy Director • Reflect Digital

Azeem is an award-winning digital marketer and international marketing conference keynote speaker. With over 10 years of experience in the industry, managing millions in marketing spend, covering multiple disciplines such as SEO, PPC, Social Media, Programmatic, Audio/Video, and Display. In 2023, he was chosen to be a part of the “Think With Google” initiative surrounding...

Anastasia Roumelioti

Digital Marketing and Growth Strategist

Anastasia is a Digital Marketing and Growth Strategist with extensive experience driving innovation and transformative results across consumer products, retail, and hospitality. With expertise in AI and digital transformation, Anastasia has helped global brands like Unilever, Danone, and Reckitt unlock growth and build competitive advantages. She is also the founder of successful ventures in e-commerce...

Alex Jackson

Paid Media Team Lead • Hallam

Working across performance marketing for the past ten years, Alex helps brands deliver on their digital marketing goals with paid media, media planning and out of the box strategic thinking. He has worked across a multitude of national and global B2B and B2C clients in varying verticals. With wins in Marketing Week’s “Best Campaign of...

Anuradha De

Head of Marketing • The Citation Group

Anuradha leads the creation and execution of customer-centric marketing strategies across online and offline channels. Focused on driving lead generation, boosting conversions, enhancing brand awareness, and fostering customer retention, Anuradha brings over 15 years of expertise across retail, travel, and hospitality. Her experience spans managing diverse marketing channels and collaborating with cross-functional teams, agencies, and...

Adeola Sole

CRM & Email Consultant

Adeola has over 12 years of experience managing complex email marketing strategies and lifecycle campaigns.  She works across several business verticals, applying knowledge and insights to help increase retention rates and ROI. She runs her own agency Strategy CRM working alongside global partner agencies ensuring teams feel equipped to run their marketing programs with confidence.

Alice Harling

Fractional Head of Marketing • ChloBo

With a background that includes Head of Marketing for luxury Netherlands-based jewellery marketplace – Auverture. Alice has led and executed partnerships globally with names that include Stephen Webster, Bibi van Der Velden, FarFetch, David Koma, TEFAF and Condé Nast.    

Andrew Limn

Technical SEO Director • Artefact

Andy has over 10 years of experience in SEO. He has helped enterprise brands safely migrate to JavaScript frameworks like React, ensuring their organic search presence remains on an upwards trajectory. He loves problem-solving and finding pragmatic solutions for his clients. Outside of work Andy enjoys playing guitar in several bands, listening to live music...

Andy Crisp

Head of Client Services • Liberty

Andy has worked in the Marketing Agency sector for 25 yrs plus. His Background has primarily been in PR, technology for most of that. Latterly specialised in client services, in PR, web and now Digital Marketing. Andy loves building relationships, winning exciting new work, and seeing my team achieve success and being able to celebrate...

Anna Bermel

Head of Paid Media • Demandmore

Anna has over 10 years of paid media experience. She joined us from Assembly, where she managed the teams running, MatchesFashion, Superdry, Calvin Klein, Kate Spade, AllSaints and Swarovski.

Amy McCulloch

Co-Founder and Group Managing Director • eight&four

Amy McCulloch is Joint Managing Director of eight&four, a modern communications agency helping lifestyle brands transform relationships with their consumers through digital. Amy has over 10 years’ experience under her belt in developing and implementing global social strategies for brands such as Melia, Marie Curie, and Pernod Ricard. Her drive to help brands grow and...

Alex Mills

Client Partnership Director • Quantcast

Alex Mills is Quantcast’s Client Partnership Director for EMEA and is responsible for developing and maintaining relationships with new and existing advertisers. He has worked at Quantcast for the past 6 years, honing his programmatic knowledge and working with some of the UK’s biggest brands to help them deliver their business outcomes.

Aiala Icaza

SEO Director

Aiala is an SEO professional with almost 10 years’ experience in SEO campaign management, analytics, keyword research, technical SEO, User Experience (UX), and link building. She joined Reflect Digital in January 2021, bringing her passion for optimising websites to achieve business goals and talent for improving organic SE rankings using both a creative and thorough...

Alex Prouhet

Global Director • Deliveroo

Alex Prouhet has been a digital marketer since the time he started his own company out of university and promoted it using social media. Passionate about where measurement, experience and emotion intersect within marketing, Alex began his career in media at Publicis where he rose to lead teams in production, ad operations, and analytics, working...

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