Contributors

Susie Cox

Client Services Director • Oban International

Susie has over 15 years’ of experience in digital marketing working with global brands to improve their performance across SEO, paid media, content and social. She has experience working with brands such as L’Oreal, Merlin Entertainments and Jo Malone London, as well as leaders in B2B education, finance and technology spaces.

Pippa MacNeil

Group Head of Performance Media • Financial Times

Pippa is a marketing leader helping global brands grow through performance marketing, paid media and customer acquisition. With 9+ years’ experience Pippa leads global B2C and B2B media strategy, investment and measurement across a multi-product portfolio, while building and developing a high-performing team.

Mollie Ellerton

Head of SEO • Hookflash

I have been working in SEO for 7 years now, having moved to Hookflash 3 years ago to build the SEO function from the ground-up. Over the years I have worked with brands such as Tesco, Michael Kors and Danone, and have led on SEO strategies across a wide range of verticals. I pride myself...

Jules Bodoule Sosso

Strategy Director and Paid Media Lead • Oban International

Jules leads a talented team navigating a fast-moving digital landscape to make sure we keep delivering intelligent, effective, and high-quality work for our clients.

Rob Kavanagh

AI Executive Creative Director • Rob Kavanagh Creative

Rob helps brands and their in-house teams make better creative work. As an AI creative consultant, he shows them how GenAI can raise the effectiveness and bring fresh capabilities to a brand, not just pace. Most recently he was the Executive Creative Director of the agency OLIVER UK, where he led 350 creatives across near...

Ian MacArthur

Global Chief Strategy Officer • Remarkable

Ian has spent 30 years in digital, working his way from design into strategy and through CMO, CXO and CEO roles to his current position as Global Chief Strategy Officer. Along the way, he’s delivered more than 12,000 projects, helped raise over £1bn for UK charities and received numerous awards for strategy, creative and transformation....

Davina Dunlea

Head of Strategy & Founder • CRATE

Over 20 years of strategic digital media planning and buying across global brands, Davina is CEO of CRATE, a London based digital agency that combines both brand and direct response KPIs to deliver humanised technology-driven strategies. Specialising in Display, Native, Social, Search, Connected TV, Audio and Out of Home.

Becky Holbrook

Social Account Manager • Hurricane Social

Outside of lacing up her running shoes for a jog around Bristol, cosying up in a pub with friends, or cooking a predominantly pasta-based meal, Becky is our Social Account Manager. With five years of agency experience, she is a natural communicator who expertly builds relationships with clients and stakeholders to ensure they get everything...

Steph Jones

Social Director • Hurricane Social

Nose often in a book, chasing her crazy cockerpoo or scrolling for too many hours on TikTok, our Social Director Steph looks after all things Social. With over 10 years of experience, she works on projects including Paid & Organic Social, Influencer Partnerships and Content Creation for brands, amongst others. She’s worked on client including...

Oliver Gunning

Chief Digital Officer • Your Golf Travel

Oliver helped turn a £1M golf-travel start-up into a £100M+ travel and technology business. Most recently his focus has been leading the company’s evolution across product, digital and artificial intelligence.

Laricea Roman

Chief Growth Officer • Seed & Soul

AI evangelist marketing strategist with over 15 years of growing successful global businesses. Proven track record of effecting real brand transformation in challenging environments with the ability to blend visionary team leadership with practical hands-on delivery to deliver outstanding business results in tech, gambling, fashion and retail for brands such as Google, Huawei, Microsoft, Entain, Tesco,...

Kier Humphreys

VP Strategy • Remarkable

Kier has spent 20 years working across customer experience, transformation, conversion, marketing, sales and AI, with organisations ranging from global banks and manufacturers to universities, charities and tech businesses. He works with brands as a critical friend, shaping strategy, challenging assumptions and delivering solutions that fix the problems that cost them most. And he is...

Alex Lee

SVP of Experience and Optimisation • Remarkable

Alex has more than 20 years of experience helping organisations improve customer experience through design, technology and digital transformation. He has worked with global brands and today leads experience strategy and design programmes for enterprise organisations across financial services, travel, and manufacturing. Alex specialises in aligning customer needs, business goals and digital platforms to deliver...

Shahina Meru

Growth Director • Hookflash

Shahina Meru is a Growth Director at Hookflash, where she helps brands stop guessing and start growing. With over a decade of experience in Consumer Psychology, CRO, CRM strategy, and Analytics, she’s spent her career proving that the best marketing decisions are equal parts data, science, and creativity. A regular speaker at industry conferences, she’s...

Liam Madurai

Senior Account Manager • Oban International

Liam is a Senior Account Manager at Oban International, working with global clients across B2B, travel and sport. He helps brands navigate the fast-changing media landscape of international digital marketing, bringing together strategy, search, media, and cultural insight across multiple markets. Liam is particularly interested in how changing consumer behaviours are reshaping the customer journey,...

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