Contributors

Jonathan Lewis

Head of Digital and Partnership Innovation • Channel 4

Jonathan is responsible for driving Channel 4’s industry leading commercial innovation and digital revenue growth through its award-winning data strategy and integrated marketing partnerships. He oversaw Channel 4 becoming the first European broadcaster to launch programmatic buying on its TV on-demand platform, All 4; the launch of the Premium Video Ad Xchange (PVX) enabling advertisers...

Sanjeevan Bala

Head of Data Planning and Analytics • Channel 4

Sanjeevan Bala is responsible for transforming the broadcaster by leveraging the value of data combined with data science to deliver benefits across Marketing, Online, Viewer Relationship Management, Ad Sales, Scheduling and Commissioning Teams.  Under Sanjeevan’s leadership, Channel 4 is the first UK broadcaster to harness viewer data for commercial and creative benefit.  Deeply understanding the...