Contributors

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All Companies accenture Astral Flight Studio Karo Healthcare Finder OSB Group WWF UK Itineris Distinction The Goat Agency Sticky LAB ARAY Grow WYLD The Digital Voice L'Oreal John Lewis Partnership Hallam TRGT Digital WeGame 2 Profusion CRM TAU Channel 4 ChloBo Ben & Jerry's Automated Creative The Citation Group TUI Group Artefact dotdigital Liberty Search Laboratory Quantcast eight&four Tripadvisor Sweaty Betty Financial Times Ezoic Mars Candyspace ASOS Great Things Demandmore Reflect Digital Uber Flying Object Deliveroo ZAP~POST Neuroscientive Summit BrandVerity The Cambridge Satchel Co. SALT.agency Air Social The Email Factory Crafted T.A.M.A Thredd Spotler eFocus Marketing Movable Ink Preply More2 InLinks UM Sleeping Giant Media Insider Nude Team Eleven IDHL TwentyThree Entropy MGA Re:signal Natura & Co WMG Rail Delivery Group. National Rail Balance Click Train Clara Toombs Consulting Phantom RevLifter Nano Interactive CRKLR Ultima Collection Mapp Digital Distract LOFT Adido Jaywing Semetrical Ceros Sweet Analytics Feel Good Contacts Made by Sonder Laylo Exclaimer Overdrive Digital Legal & General Investment Management Netcel The River Group Paragon DCX Vantage Markets Fresh Relevance connective3 WebBox Illustrate Digital Etultra Iglu Impero Daydot Figaro Digital Force24 MADE.COM Twig Rutland Cycling Leaf Beiersdorf AutoTrader Somebody Digital 8 Million Stories Ltd Stackla display block Astrid & Miyu Curated Playable Foundation Strange Vidatec Digitaloft QueryClick Confer With Favoured VERJ Pure360 Toluna Mintel Edit Ltd Selligent Marketing Cloud Change.org GRM Digital WWF International Kinura Veganuary Cox & Cox Bloom & Wild Holland & Barrett Ryman Perky Blenders Genie Goals Gift Universe Codehouse John Lewis Acoustic The Mission Group J.P. Morgan Avenue Digital AND Digital Be.a Consulting KF Beauty Emarsys Downtown Music The Spectator Bluecore Brainlabs Hurricane Lingo24 Found. New Look Planning-inc Workbooks Online ThoughtMix Ascent Business Group Digital Element Egencia StudentUniverse Totally Money Epiphany True Digital TRIBE Hitwise Trint RS Components MoneySuperMarket Rebel Kitchen Spoon London ENGINE Quantcast Eurosport Pendragon PLC Absolute Digital Media SimpleClick DAC Group LiveRamp Phrasee POPS BT Thomas Cook Group Airline Onslow Holdings (Albert's Club, Raffles Chelsea and Mahiki Kensington) IBM iX Onfido Dreamland Margate RSA Security Enty Adestra Ltd. National Trust Tomorrow TTH Sitecore Bauer Media UK Vaimo House of Kaizen Colt Buyapowa NHS Blood and Transplant Andertons Music Co. Apsis CDS Course5 Intelligence Dept Threepipe Reply Blue Cross Merci Maman Patch Tossed AXA Health Ticketmaster Expedia Group Adthena Effortless Skin equimedia Aon KMP Digitata Hilton Scott Brownrigg Bud Scape Penna NCP Mention Me Médecins Sans Frontières Global Media and Entertainment giffgaff BirchBox Look Fabulous Forever Media Insight Consulting London Review of Books Croud Silverthorn Spinnaker London Cruise1st Persado Twist Consultancy Episerver Ridgeway Orlo JustGiving Digital Innovation Group DanDan Digital Ltd Pi Datametrics Nomad Foods Europe Holistic Email Marketing We Are Social Acquia Freestyle The Economist IBM Watson Marketing Return Enra Group Taxi For Email Trinity Mirror Isobar Email Addicts AB iProspect Godrej Peyote Forest Holidays Gioco Digitale FSE Online Ltd Datorama Sports Alliance Sports Direct Laundrapp Blackbook London TrustedHousesitters Red Hot Penny Met Office Brentford FC MS Society Mixcloud Oxfam TIME Inc. so-sure CharlieHR Koru Kids Sport England Google LinkedIn LV= Secret Escapes L'Occitane en Provence YMCA New Scientist Pret A Manger National Rail NMPi Skyscanner The Telegraph Group Lloyd's Bank Choice Hotels GSK Hive - A British Gas Innovation notonthehighstreet.com Perkbox EF Education First Convertr ROAST Leighton Your Golf Travel Channel 4 Travelex Nosto Treatwell Pancentric Digital Octopus Group Mirum Collect+ Heathrow Airport Rakuten Schneider Electric Feather & Black NewsCred Unilever UK & Ireland Mother Pukka The British Library Powwownow eHarmony The Co-op Shazam Guinness World Records Penguin Random House CreateFuture SmartFocus Havas Yes&Pepper M&S Red Letter Days Joe Browns HiPP Organic London Graphic Systems Ltd Bronto Celebrity Cruises Meantime Brewing Company Peter's Yard The Restaurant Group Ella's Kitchen Unruly Chain Reaction Cycles IBM Marketing Cloud Vodafone SocialWe thetrainline.com Women's Aid pd3 ASDA Vitality UK THEOUTNET.COM - YOOX NET-A-PORTER GROUP Hewlett Packard Enterprise Tesco Mondelēz International Sainsbury's Virgin Holidays Domino's ITN Productions Bigballs Media & Copa90 That Lot Standard Life Assurance The Big Shot atom42 Building Blocks (part of Dept) NFU Mutual Locaria Ikano Insight AdRoll Zeta Global Guardian News & Media Webtrends censhare LloydsPharmacy Online Doctor UBM Mozilla Schuh Crimson Hexagon Forward3D ORM GWR (Great Western Railway) The Happy Puzzle Company Kodak Alaris De'Longhi Group Artios Stream Comms Sky Media Bounty K2 Space Waterstones Transform Cosmetic Surgery Group Museum of London The Wine Society Hootsuite Media Stream:20 Twitter CRATE Media Group Innometrics Tate London Tahzoo - SDL e-Spirit Telefónica O2 UK WAYN (Part of lastminute.com Group) Time Out UI Centric AA Digital (The AA) Experian Razorfish MND Association SDL Great British Chefs Webcredible icuc.social Builtvisible Browser Media Ltd

Sam Fay

Senior Vice President, Global Brand Strategy • Guinness World Records

Sam is responsible for Guinness World Records’ global brand and digital strategies, product creation and development and strategic partnerships. Her overall objective is to take one of the world’s best known brands to new, record breaking heights. Sam joined Guinness World Records a decade ago, managing the sales, marketing and licensing programmes before moving to New...