Contributors

Marc Dallimore

Director of Data Science • Edit Ltd

Marc is Director of Data Science at Edit, having initially joined as Associate Director of Data Analytics in 2019. He has over a decade of experience within the field, with previous roles including a spell as Data Director within Group M. Marc’s passion is uncovering actionable insights out of clients’ datasets. He has particular experience...

Polly Waines

Senior Planner • Edit Ltd

Polly joined Edit in 2018, bringing a wealth of marketing experience from her roles at companies including Which?, Code Investing Limited, and Bright Network.

Rebekah Waller

Senior Paid Search Executive • Edit Ltd

With four years’ experience in the industry working for companies such as Visualsoft and iProspect, Rebekah joined Edit in 2019 as a Paid Search Executive.

Rob McGowan

Chief Strategy Officer • Edit Ltd

Rob has worked in marketing, and specifically the data side of marketing, for almost 20 years. He’s built and run teams of data scientists, developers, creatives, analysts, planners and suits, and has designed, launched and managed loyalty programmes in multiple markets and in multiple sectors. He’s created CRM programmes for international brands. Mostly, he’d like...

Gary Arnold

Strategic Consulting Director • Edit Ltd

Gary has over 20 years helping brands across a wide variety of sectors to put the data and technology capabilities in place to power enhanced customer experiences. Having worked in technical, commercial and customer facing roles Gary effectively bridges the gaps across lines of business, translating target experiences into data strategies and informing creative experience...

Holly Payet

Planning Manager • Edit Ltd

Holly Payet has built up over five years of experience in a wide spread of industries ranging from financial services, education technology and digital advertising. Client side Holly has managed all things marketing including brand strategy, events and campaign planning. Since moving agency side, she specialises in CRM and is passionate about delivering impactful data-driven...

Josh Hull

Principal Planner • Edit Ltd

With 17 years of experience in CRM and eCRM, Josh Hull turns our clients’ unloved data into marketing power. A digital marketing specialist, strategist and planner, Josh helps Edit’s customers implement and manage CRM, and realise the benefits of integrating SEO, PPC, social media and Digital Analytics. Josh has led the British Red Cross in...