Contributors

Michael Kidanu

Paid Media Manager • Jaywing

A paid media manager working on Jaywing’s retail clients, Mike graduated with a business degree with a specific interest in data led marketing. He helps clients tackle the challenges of the paid media world through our data-led approach. A health and fitness enthusiast, who spends a lot of time listening to UFO podcasts. He also...

Malcolm Clifford

Customer Experience Director • Jaywing

As Customer Experience Director at Jaywing, Malcolm is our expert in behavioural data, automation of communications and customer experience. Having been with Jaywing for almost 22 years, Malcolm knows our business and its data science capabilities inside out. He has deep expertise in AI, machine learning, marketing automation and personalisation of communications.

Michael Bates

Head of Media Growth • Jaywing

Michael is responsible for improving marketing impact for clients through innovation and integration across media channels. His career started with a stint in academia and some time in a traditional media agency, before specialising in SEO and joining the Jaywing family of agencies in 2018.

Robert Wood

PPC Manager • Jaywing

Rob is a Paid Media Manager at Jaywing. Joining the business in 2020, following a stint at another agency, he forms part of the Paid Media Team involved in the delivery of performance strategies, execution and reporting for brands across retail and financial services verticals.

Chris Dowse

Integrated Strategy Director • Jaywing

 Chris Dowse is Integrated Strategy Director at Jaywing. Chris is a creative and media strategist with 10 years of marketing experience. His expertise spans design, art direction, creative strategy, media buying, digital marketing and campaign planning. As the previous Creative & Campaign Manager for Center Parcs, Chris has returned to working agency-side with Jaywing across...

Dr. Catherine Kelly

Managing Director • Jaywing

With a PhD in Mathematics and having worked in marketing and data science for over 20 years, Catherine is at the forefront of marketing and how science can power effectiveness. Catherine works with clients, gaining a deep understanding of their business ambitions and challenges, and applies sophisticated analytical thinking and deep technical knowledge to design...

Lucy Thompson

Programmatic & Paid Social Lead • Jaywing

Lucy has seven years of experience in digital performance marketing, specialising in programmatic display advertising, two of which have been leading and managing the programmatic & paid social offering at Jaywing. She has been heavily involved in the performance strategy, execution, and reporting for brands across multiple verticals such as retail, FMCG and financial &...

Mike Weir

Head of Behavioural Research • Jaywing

With seven-plus years helping clients achieve their digital transformation goals, Mike specialises in utilising behavioural science to optimise digital experiences and interfaces. Working with multinational corporations such as Kerry Foods, Boohoo Group, Ferrero Group, and Autotrader, he is passionate about future technology and currently undertaking a PHD in the application of biometric research for CRO...