Contributors

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All Companies Oban International Remarkable Hookflash Co-op AVK-SEG Financial Times Ocado Retail Charlotte Tilbury Future Chateau Foundation Lending Upping Zone Itineris The Ocean Holiday Group SureCloud Timeline Summit Staffbase Digitaloft Innovid IDHL Signal42 Island House LVM BCB Group Commvault Foundation Dragon Rouge CR(M)BA Expedia Group Revolut Team Eleven IDR Holland & Barrett Deviation DAC Group John Lewis Partnership Cognition Seymourpowell Tern Circular Future Strategy Club Hallam Unique Vacations Azumi Restaurant Group London Stock Exchange Group Stroodles Bells of Lazonby H/Advisors Tripadvisor Booking.com Yodel Mobile Incubeta Oliver Kinase Pocket App Hannah Spicer Consulting Juice H Samuel Liberty Advantage Paid Media Elixirr Impact.com ESB Connect The Brand Audit Jellyfish Kao Noble Panacea CAFOD LoveGunn Propel Finance Evergreen Finance Zedra Accenture Song Astral Flight Studio Karo Healthcare Finder OSB Group WWF UK Distinction The Goat Agency Sticky ARAY Grow WYLD The Digital Voice L'Oreal TRGT Digital WeGame 2 Profusion CRM TAU Channel 4 ChloBo Ben & Jerry's Automated Creative The Citation Group TUI Group Artefact dotdigital Quantcast eight&four Sweaty Betty Ezoic Mars Candyspace ASOS Great Things Uber Flying Object Deliveroo Neuroscientive BrandVerity ZAP~POST The Cambridge Satchel Co. Air Social The Email Factory SALT.agency Crafted T.A.M.A Thredd eFocus Marketing Movable Ink Preply More2 InLinks UM Sleeping Giant Media Insider Nude TwentyThree Entropy MGA Re:signal Spotler WMG Rail Delivery Group. National Rail Balance Click Train Clara Toombs Consulting Phantom RevLifter CRKLR Ultima Collection Distract LOFT Adido Naturismo Ceros Sweet Analytics Feel Good Contacts Made by Sonder Laylo Jaywing Overdrive Digital Legal & General Investment Management Netcel The River Group Paragon DCX Vantage Markets connective3 Etultra Iglu Impero Daydot Figaro Digital Force24 MADE.COM Twig Rutland Cycling Leaf Beiersdorf AutoTrader Somebody Digital 8 Million Stories Ltd Bottomline display block Astrid & Miyu Playable Strange QueryClick Favoured Pure360 Toluna Mintel Illustrate Digital Change.org Fresh Relevance GRM Digital WWF International Kinura Veganuary Cox & Cox Bloom & Wild Holland & Barrett Ryman Perky Blenders Genie Goals Gift Universe Codehouse John Lewis Acoustic The Mission Group J.P. Morgan Vidatec AND Digital Be.a Consulting KF Beauty Downtown Music The Spectator Bluecore Brainlabs New Look Planning-inc ThoughtMix Ascent Business Group Egencia StudentUniverse Totally Money True Digital Reflect Digital TRIBE Hitwise Trint RS Components MoneySuperMarket Rebel Kitchen Spoon London ENGINE Quantcast Eurosport Pendragon PLC Absolute Digital Media SimpleClick LiveRamp Phrasee Nano Interactive POPS BT Thomas Cook Group Airline Onslow Holdings (Albert's Club, Raffles Chelsea and Mahiki Kensington) IBM iX Onfido Dreamland Margate Selligent Marketing Cloud Enty National Trust Bauer Media UK Vaimo Edit Ltd House of Kaizen Colt Buyapowa NHS Blood and Transplant Andertons Music Co. Apsis CDS Course5 Intelligence Threepipe Reply Blue Cross Merci Maman Patch Tossed AXA Health Ticketmaster Adthena Effortless Skin equimedia Chubb KMP Digitata Hilton Scott Brownrigg Bud Scape Penna NCP Médecins Sans Frontières Global Media and Entertainment giffgaff BirchBox Look Fabulous Forever Media Insight Consulting London Review of Books Croud Silverthorn Spinnaker London Cruise1st Persado Twist Consultancy Episerver Ridgeway Orlo JustGiving Digital Innovation Group DanDan Digital Ltd Pi Datametrics Nomad Foods Europe Holistic Email Marketing Acquia Curated WebBox The Economist IBM Watson Marketing Return Enra Group Taxi For Email Trinity Mirror Isobar Email Addicts AB iProspect Godrej Peyote Forest Holidays Gioco Digitale FSE Online Ltd Datorama Sports Alliance Laundrapp Blackbook London TrustedHousesitters Red Hot Penny Brentford FC MS Society Mixcloud Oxfam TIME Inc. so-sure CharlieHR Koru Kids Sport England Google LinkedIn LV= Secret Escapes L'Occitane en Provence YMCA New Scientist Pret A Manger National Rail NMPi The Telegraph Group Lloyd's Bank Choice Hotels GSK Hive - A British Gas Innovation notonthehighstreet.com Perkbox EF Education First Convertr Leighton Your Golf Travel Channel 4 Travelex Nosto Treatwell Pancentric Digital Mirum Collect+ Heathrow Airport Rakuten Feather & Black Unilever UK & Ireland Mother Pukka The British Library Powwownow eHarmony Shazam Guinness World Records Penguin Random House CreateFuture SmartFocus Havas M&S Red Letter Days Joe Browns Digital Element HiPP Organic Bronto Celebrity Cruises Meantime Brewing Company Peter's Yard The Restaurant Group Ella's Kitchen Unruly Chain Reaction Cycles Vodafone SocialWe thetrainline.com Women's Aid pd3 ASDA Vitality UK THEOUTNET.COM - YOOX NET-A-PORTER GROUP Hewlett Packard Enterprise Tesco Yes&Pepper Sainsbury's Virgin Holidays Domino's ITN Productions Bigballs Media & Copa90 That Lot Standard Life Assurance The Big Shot atom42 NFU Mutual Locaria AdRoll Guardian News & Media LloydsPharmacy Online Doctor UBM Mozilla Schuh Crimson Hexagon Forward3D ORM GWR (Great Western Railway) The Happy Puzzle Company De'Longhi Group Sky K2 Space Waterstones Transform Cosmetic Surgery Group Museum of London The Wine Society Stream:20 Twitter Emarsys CRATE Innometrics Tate London Tahzoo - SDL e-Spirit Telefónica O2 UK IBM Marketing Cloud WAYN (Part of lastminute.com Group) Time Out UI Centric AA Digital (The AA) Experian Razorfish MND Association SDL Webcredible icuc.social Hurricane Social Browser Media Ltd

Shahina Meru

Growth Director • Hookflash

Shahina Meru is a Growth Director at Hookflash, where she helps brands stop guessing and start growing. With over a decade of experience in Consumer Psychology, CRO, CRM strategy, and Analytics, she’s spent her career proving that the best marketing decisions are equal parts data, science, and creativity. A regular speaker at industry conferences, she’s...

Yikai Wang

Analytics Director • Hookflash

Yikai loves creating and consuming data, especially when it’s raw! She started her digital analytics life agency-side. A bastion of best-in-class analytics, comfortable in GTM and GA alike, she led the agency’s initiative to get a handle on GA4 when it was in Alpha back in 2019. Moving client side, Yikai trained her SQL muscles, delving deep into...