Yikai Wang

Analytics Director

Hookflash

Financial, Gaming

Yikai loves creating and consuming data, especially when it’s raw! She started her digital analytics life agency-side. A bastion of best-in-class analytics, comfortable in GTM and GA alike, she led the agency’s initiative to get a handle on GA4 when it was in Alpha back in 2019. Moving client side, Yikai trained her SQL muscles, delving deep into raw BigQuery data to pull insights and underpin business change. Yikai brings an unrivalled knowledge of analytics solutions and BigQuery to the Hookflash team.