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How Not to Propose on the First Date: Your Guide to Effective Customer Relationship Management

If you went on a first date with someone, and they suddenly proposed to you, what would you do? We…

CRM Digital Marketing

How Live Video Shopping is Reshaping the Ecommerce Landscape

Seventy per cent of UK consumers now prefer shopping online to shopping in-store, jumping from less than half before the…

Digital Marketing Ecommerce Video

The Art of Pipeline Management: Essential Tips to Boost Sales

Sector, product, or service aside, succeeding in today’s challenging business environment requires a sustainable flow of sales. Crucial to this…

CRM Digital Marketing Lead Generation

 Navigating a Cookieless World with Augmented First-party Data

Ever since Google announced its plans to phase out third-party cookies in Chrome by 2023, there’s been an ongoing debate…

Data Digital Marketing

Common Email Marketing Mistakes and How To Avoid Them

It’s no secret that email is one of the best platforms for high ROI for marketers. But because it’s so…

Digital Marketing Email Marketing

Lead Scoring, Grading, and Nurturing 101

Workbooks explores the why, what, and how of lead scoring, grading, and nurturing.  It doesn’t matter what niche or sector…

Behavioural Targeting Digital Marketing Lead Generation