How to Make an Impact with Zero-waste Marketing
Marketing budgets are continuing to recover from the effects of the pandemic with experts1 predicting an overall 5.9 per cent…
Delivering Business Results Through Gamification in Marketing? Yes, Really
Richard Robinson, General Manager of Leadfamly UK, discusses the benefits of incorporating gamification into your marketing strategy. Not so long…
Content Management Customer Experience Customer Journey Mapping
Why Effective Attribution Matters to Retail Marketers
QueryClick explains why it’s important for retailers to adopt an effective attribution strategy. Like any other industry, retail marketers need…
Attribution Modelling Behavioural Targeting Consumer Behaviour
Beauty: Digital Marketing Spotlight Roundup 25 February 2021
It’s been an interesting 12 months, to say the least, but with Boris’ announcement on 22 February there seems to…
Figaro Digital Digest: February 2021
2021 is fully underway, and while there may still be more tough times ahead, brighter horizons are definitely in sight.…
Who Are Gen Z, and How Can You Market to Them?
Generation Z. Who are they? And what do they want from us? These are questions that marketers are asking themselves…