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Do All Your Web Pages Need Meta Descriptions?

Meta descriptions have long been considered an important ranking factor. They contain your keywords, reflect search terms, and provide an…

CRM SEO

Ten Essential Steps for Building a Business Case for CRM

Workbooks‘ guide to getting all-important senior CRM buy-in. While it’s likely that you know the business-boosting benefits of investing in…

CRM CRO Data

Renaissance on the High Street

Adrian Langford, Director of Strategy and Planning at Jaywing, explores the impact of COVID on shopping behaviours. Yes, you read…

Behavioural Targeting Ecommerce Retail

Three Email Urban Legends Busted

Kath Pay, CEO & Founder of Holistic Email Marketing, shares three email urban legends posing as best practices. In the…

Digital Marketing Email Marketing GDPR

Twelve Web Design Trends to Increase Conversion at Christmas

Christmas is an important time for any brand – is your site equipped for optimum conversion this Christmas? Customers love…

Brand Management Content Management Content Marketing

Figaro Digital Marketing Summit Roundup: 21 October 2021 (Part One)

Five hundred and eighty-eight. The number of days since our last in-person event. But after more than a year of…

Automation B2B Brand Management