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Top Five Marketing KPIs and How to Track Them

Workbooks shares some key performance indicators to demonstrate the role of marketing in driving revenue. As a marketing leader it’s your job…

Analytics Campaign Management Conversion Optimisation

Reinventing Loyalty

Stuart Russell, Client Services Director at Planning-inc, discusses the different approaches to loyalty schemes. Loyalty is one of those ill-defined…

Behavioural Targeting Consumer Behaviour CRM

Five Key Questions to Ask Your MarTech Vendor About Acquisition and Enrichment

What will differentiate your brand from the competition is the ability to create a value exchange with the consumer in…

Customer Experience CX Data

What Bronto’s End-of-Life Means for Marketers

Emarsys discusses the future of digital marketing after the extinction of the email marketing platform Bronto. “Bronto has long been…

AI Automation Behavioural Targeting

Welcome to the “New Wave”

Curated explores the “new wave” of agency. At Curated, we had recognised shifting patterns within the marketing and advertising industry…

Behavioural Targeting Brand Management Campaign Management

Help! What Should I Do with My Inactive Subscribers?

Are inactive subscribers bad?  The traditional school of thought is that if your subscribers are inactive, you should remove them…

Campaign Management Consumer Behaviour Customer Experience