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Four Ways Marketers Can Connect with Their Customers During COVID-19

Drs Omar Merlo and Andreas Eisingerich, Academic Directors of the online MSc Strategic Marketing programme at Imperial College Business School,…

Behavioural Targeting Brand Management Campaign Management

Figaro Digital Digest: May 2020

As we stretch further into the COVID-19 crisis, businesses are adjusting to a new normal and thinking of creative ways…

Campaign Management Digital Marketing Social Media

Site Search Data: Hidden Gold for Your Digital Strategy

As we all adjust to our new way of working, and UK lockdown continues, our audiences are also looking for…

Analytics Data Digital Marketing

The Day All the Toilet Paper Went Home: Insights for CPG During the Pandemic

Kayla Siegmeier, Client Marketing Manager at Cheetah Digital, explains how CPG marketers can adapt their tactics during COVID-19 to achieve…

Behavioural Targeting Brand Management Consumer Behaviour

Powering Relevancy with Predictive Marketing

Stuart Russell, Client Services Director at Planning-inc, explains the importance of machine learning in your marketing strategy. For a number…

AI Consumer Behaviour Data

A Moment(ous) Occasion for Video Tech

Matt Shearer, Director of Product Innovation at Data Language, explore how content and digital marketers can best connect with their…

Behavioural Targeting Consumer Behaviour Content Marketing