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Five Strategies for Success in 2021 

It is often said that necessity is the mother of invention. When a new development emerges and changes the context…

Consumer Behaviour Content Management Content Marketing

Six Steps to Optimising your PPC

According to the Corporate Finance Institute, PPC (Pay Per Click advertising) is an “online advertising model in which an advertiser…

Digital Marketing Display Advertising Engagement

The Value Of Mobile in the Digital Age

In today’s digital and interconnected world, the importance of tailoring marketing efforts so they are mobile-first, rather than merely mobile-responsive…

Behavioural Targeting Campaign Management Consumer Behaviour

Five Marketing and Ecommerce Trends That Will Shape 2021

This year is one we’re unlikely to ever forget. It has been a huge episode of disruption and change, and…

AI Analytics Behavioural Targeting

A Marketer’s Guide to Personalisation

Iterable discuss the four foundational pillars of personalisation. Personalisation is at the core of any good marketing strategy. When executed…

Behavioural Targeting Consumer Behaviour Content Management

The Email Marketers’ Guide to Customer Retention

You’ve likely heard the stats before. But it’s worth reminding you. Acquiring a new customer can cost up to five…

Digital Marketing Email Marketing Referral Marketing