Top Five Marketing KPIs and How to Track Them
Workbooks shares some key performance indicators to demonstrate the role of marketing in driving revenue. As a marketing leader it’s your job…
Reinventing Loyalty
Stuart Russell, Client Services Director at Planning-inc, discusses the different approaches to loyalty schemes. Loyalty is one of those ill-defined…
Five Key Questions to Ask Your MarTech Vendor About Acquisition and Enrichment
What will differentiate your brand from the competition is the ability to create a value exchange with the consumer in…
What Bronto’s End-of-Life Means for Marketers
Emarsys discusses the future of digital marketing after the extinction of the email marketing platform Bronto. “Bronto has long been…
Welcome to the “New Wave”
Curated explores the “new wave” of agency. At Curated, we had recognised shifting patterns within the marketing and advertising industry…
Help! What Should I Do with My Inactive Subscribers?
Are inactive subscribers bad? The traditional school of thought is that if your subscribers are inactive, you should remove them…