Figaro Digital Marketing Summit Roundup: 21 July 2021
Continuing the roundup of July’s Digital Marketing Summit, we have provided a summary of the talks from Part Two of…
How to Wake Up Your Customer Base and Increase Loyalty
Hayley Strang, Field Marketing Manager at Mapp, gives some top tops for increasing customer loyalty. Marketers know that analysing their…
How To Supercharge Your Marketing Strategy This Christmas
Gemma Kane, Group Marketing Manager at Reflect Digital, explains why and how you should be gearing up for Christmas marketing…
Behavioural Targeting Campaign Management Consumer Behaviour
Figaro Digital Marketing Summit Roundup: 14 July 2021
Last week, Part One of our Digital Marketing Summit covered topics such as GDPR, content hubs, data analysis, gamification, SEO,…
Over 60 Per Cent of Retail Marketers Think Data to Support Cross-channel Decision-making is Broken
Chris Liversidge, CEO of QueryClick, reveals some of the findings from their latest survey, The Value of Attribution in UK…
Attribution Modelling Behavioural Targeting Consumer Behaviour
A New Dawn for D2C Marketing: Signal, Strategy, and Attribution
Leaf covers where the paid advertising industry was, where it’s at, and where it’s headed for D2C brands. Digital marketing…