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How to Make an Impact with Zero-waste Marketing 

Marketing budgets are continuing to recover from the effects of the pandemic with experts1 predicting an overall 5.9 per cent…

Attribution Modelling Budgets CRO

Delivering Business Results Through Gamification in Marketing? Yes, Really

Richard Robinson, General Manager of Leadfamly UK, discusses the benefits of incorporating gamification into your marketing strategy. Not so long…

Content Management Customer Experience Customer Journey Mapping

Why Effective Attribution Matters to Retail Marketers

QueryClick explains why it’s important for retailers to adopt an effective attribution strategy. Like any other industry, retail marketers need…

Attribution Modelling Behavioural Targeting Consumer Behaviour

Beauty: Digital Marketing Spotlight Roundup 25 February 2021

It’s been an interesting 12 months, to say the least, but with Boris’ announcement on 22 February there seems to…

Beauty Behavioural Targeting Consumer Behaviour

Figaro Digital Digest: February 2021

2021 is fully underway, and while there may still be more tough times ahead, brighter horizons are definitely in sight.…

Digital Marketing

Who Are Gen Z, and How Can You Market to Them?

Generation Z. Who are they? And what do they want from us? These are questions that marketers are asking themselves…

Digital Marketing Digital PR Email Marketing