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Figaro Digital Marketing Summit Roundup: 21 July 2021

Continuing the roundup of July’s Digital Marketing Summit, we have provided a summary of the talks from Part Two of…

D2C Digital Marketing Digital Marketing Summit

How to Wake Up Your Customer Base and Increase Loyalty

Hayley Strang, Field Marketing Manager at Mapp, gives some top tops for increasing customer loyalty.  Marketers know that analysing their…

Automation Content Management Content Marketing

How To Supercharge Your Marketing Strategy This Christmas

Gemma Kane, Group Marketing Manager at Reflect Digital, explains why and how you should be gearing up for Christmas marketing…

Behavioural Targeting Campaign Management Consumer Behaviour

Figaro Digital Marketing Summit Roundup: 14 July 2021

Last week, Part One of our Digital Marketing Summit covered topics such as GDPR, content hubs, data analysis, gamification, SEO,…

Behavioural Targeting Consumer Behaviour Content Management

Over 60 Per Cent of Retail Marketers Think Data to Support Cross-channel Decision-making is Broken

Chris Liversidge, CEO of QueryClick, reveals some of the findings from their latest survey, The Value of Attribution in UK…

Attribution Modelling Behavioural Targeting Consumer Behaviour

A New Dawn for D2C Marketing: Signal, Strategy, and Attribution

Leaf covers where the paid advertising industry was, where it’s at, and where it’s headed for D2C brands. Digital marketing…

Attribution Modelling D2C Data