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Who Are Gen Z, and How Can You Market to Them?

Generation Z. Who are they? And what do they want from us? These are questions that marketers are asking themselves…

Digital Marketing Digital PR Email Marketing

How to Get the Most from Your Sales Leads and Opportunities

Workbooks gives a practical guide to closing more sales and growing your business. Niche or sector aside, your ability to…

Content Marketing CRM Digital Marketing

Is Video Commerce the Future for the Beauty Sector?

The pandemic has caused rifts across many sectors whose function depended solely on human interaction. However, in recent months brands…

Augmented Reality Beauty Digital Marketing

SEO, PPC & Display Seminar Roundup: 18 February 2021

As marketers, we know that the only constant thing about SEO is that it’s ever-changing. In 2020 alone, Google made…

Consumer Behaviour Content Management Content Marketing

The Importance of Understanding and Making Use of Customer Lifetime Value

Businesses have to spend money to acquire new customers as well as retain existing ones, but the former costs a…

Behavioural Targeting Consumer Behaviour Content Marketing

Are You Ready for the Core Google Algorithm Change, Core Web Vitals, Coming in May 2021?

Ciaran Oliver, Head of SEO at Reflect Digital, gives us the lowdown on Google’s latest update. Google has a long…

Behavioural Targeting Consumer Behaviour Content Management