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Why Attribution Matters More Than Ever Before

Connecting marketing activity with marketing outcomes has always been high on the marketer’s agenda. But, in a world of increasing…

Attribution Modelling Campaign Management Consumer Behaviour

COVID-19’s Impact on Online Retail and Travel Revenue: Festive Shopping Season

2020 has been a year like no other for online businesses. The weeks approaching the festive season have always seen a spike…

Beauty Clothing Consumer Behaviour

Figaro Digital Digest: December 2020

And just like that, 2020 is over. It’s a year that none of us will forget, but it did provide…

Analytics Apps Beauty

Top Tips for Great Content Marketing

Content Marketing is described by the Content Marketing Institute as, “a marketing technique of creating and distributing valuable, relevant, and…

Content Management Content Marketing Digital Marketing

The Art of Psychology in Email Marketing

Thousands of the most successful brands across the world use psychology tactics to encourage action, improve customer loyalty, and boost…

Customer Experience Customer Journey Mapping Digital Marketing

The Importance of Brand Avatars 

8 Million Stories explores how brands have been using avatars to create a more personalised customer experience. As we are…

AI Brand Management Content Management