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Digital City: The Transformation of Lithuania’s Capital

The COVID-19 global pandemic has impacted every corner of the world, creating a crisis which has presented every international market…

Digital Marketing Media Technology/Software

How to Drive Growth Using CRM Software: an Interview with John Cheney, Workbooks CEO

With many businesses looking at ways to kickstart their growth post COVID, Workbooks CEO John Cheney talks about the value…

Automation Conversion Optimisation CRM

Meaningful Marketing: Costly Signalling Theory

Curated explains what CST is, and why you should consider incorporating it into your marketing strategy. Much of what we…

Behavioural Targeting Brand Management Campaign Management

Five Things You Need to Ask Your MarTech Vendor About Customer Engagement

Patrick Tripp, SVP of Product Marketing at Cheetah Digital, gives the top five questions to ask your MarTech vendor about…

Behavioural Targeting Consumer Behaviour Conversion Optimisation

Clever Social Media Campaign Ideas to Grow a Client Base

In the age of social media, it has never been more important for businesses to use online platforms as a…

Campaign Management Customer Experience Digital Marketing

CRM: Seeing the Impact on Your Bottom Line

Workbooks discusses some of the ways CRM can increase revenue. Picture it. You’re the sales and marketing director of a…

Conversion Optimisation CRM CRO