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 Navigating a Cookieless World with Augmented First-party Data

Ever since Google announced its plans to phase out third-party cookies in Chrome by 2023, there’s been an ongoing debate…

Data Digital Marketing

Common Email Marketing Mistakes and How To Avoid Them

It’s no secret that email is one of the best platforms for high ROI for marketers. But because it’s so…

Digital Marketing Email Marketing

Lead Scoring, Grading, and Nurturing 101

Workbooks explores the why, what, and how of lead scoring, grading, and nurturing.  It doesn’t matter what niche or sector…

Behavioural Targeting Digital Marketing Lead Generation

Getting into Digital Industries: Top Tips

If you’re about to graduate from a digital-related course, you may be wondering what the next steps are to getting…

Digital Marketing Recruitment

Mapp’s The State of Digital Marketing in the UK in 2022

Ecommerce platforms are on track for growth, but companies are not leveraging first-party data.  Brands with an eCommerce platform increased…

Customer Experience CX Digital Marketing

Marketing is a Data Game: How to Create Game-changing Possibilities for Your Brand

Leadfamly commissioned a research study with YouGov to give further insights on why gamification works better than many other marketing…

Data Digital Marketing Gamification