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Using Customer Insights to Generate Profitable and Valuable Sales Leads

Jake Surrey, Head of Digital (Canada) at Fountain, explains why a higher focus on LTV as a sales metric versus…

Analytics B2B CRM

How to Write Engaging Mobile PPC Content

A clear indication that PPC ads are an effective marketing tool is that 40 per cent of brands want to…

Mobile Mobile Apps Pay Per Click

How FMCG Brands Can Drive Direct-to-Consumer Communications Going Forward

As we tentatively begin to emerge from the COVID-19 crisis, the FMCG vertical, like every other, is in a state…

Data Ecommerce Mail Order Retail

Why Investing in Consumer Insights and Market Research is Imperative to Success in Today’s Marketplace

Phil Ahad, Chief Digital Officer at Toluna, explains why investing in market research is so important, especially post-COVID. Many of…

Analytics Behavioural Targeting Consumer Behaviour

The Role of Apps in Digital Transformation

Vidatec explain how apps can deliver a successful digital transformation. What Is Digital Transformation? Digital transformation is the process by…

Apps Behavioural Targeting Consumer Behaviour

Nine Tactics to Nurture Your Digital Marketing Customers 

Ricardas Montvila, Senior Director of Global Strategy at Mapp Digital, gives some top tips for gaining loyal customers. Digital marketers…

AI Analytics Customer Journey Mapping