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Why Your Audience Loves Games

Richard Robinson, General Manager at LeadFamly UK, explains why you should be using gamification in your digital marketing strategy. As…

Behavioural Targeting Brand Management Campaign Management

Five Digital Marketing Strategies to Break Out of the Retail Discount Cycle and Still Drive Value for Your Customers 

Sales and promotions are two of the most tried and true retail strategies. Even before COVID-19 caused seismic shifts across…

Behavioural Targeting Brand Management Campaign Management

Social Media Metrics: What You Need to Know and Why They Matter

TRIBE give some top tips on how to measure your social media impact. As marketers, we’re well aware that marketing…

Analytics Data Digital Marketing

Why Retailers Should Embrace Digital Retail Transformation with Video Commerce

Introduction It is no secret that COVID-19 has disrupted the retail sector and has pushed every business to reinvent its…

Behavioural Targeting Consumer Behaviour Customer Experience

Email Marketing & CRM Seminar Roundup: 18 March 2021

Email marketing, like so many things, has undergone a huge transformation over the last year, with marketers forced to innovate…

Automation Behavioural Targeting Campaign Management

Gamification in Marketing: the New Magic Wand?

Richard Robinson, General Manager at LeadFamly UK, explains how gamification in marketing can help businesses get, keep, and grow customers.…

Behavioural Targeting Consumer Behaviour Customer Experience