Founded 22 years ago, Oban International is an award-winning digital marketing agency which specialises in helping global brands grow through online channels. We support across the breadth of digital marketing including international SEO, Paid Media, Content and UX, supported by Data, Insight and Research & Planning. Oban has a unique LIME (Local-In-Market-Expert) Network which allows us to deliver truly international coverage and uncover unique local insights on your audiences across markets
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Liam Madurai
Senior Account Manager
Liam is a Senior Account Manager at Oban International, working with global clients across B2B, travel and sport. He helps brands navigate the fast-changing media landscape of international digital marketing, bringing together strategy, search, media, and cultural insight across multiple markets. Liam is particularly interested in how changing consumer behaviours are reshaping the customer journey,...
Oliver Smith
Account Director
Ollie is an Account Director at Oban International, leading a portfolio of global clients across luxury and retail, including Burberry and Roja. He helps brands connect with the right audiences and drive growth both in the UK and internationally. Passionate about brands and consumer behaviour, Ollie focuses on how brands remain visible, engaging and relevant...
Laura McInley
Content Strategist
Laura is a content strategist at Oban International, where she’s managed content production and optimisation for a range of clients across different industries and markets over the last 5 years. When she’s not working she’s usually reading or haunting local coffee shops.
Charlotte Deacon
Client Services Director
Charlotte is Client Services Director at Oban and leads the Oban Data team. She has over a decade of experience in helping ambitious brands of all sizes grow both in the UK and internationally. As the media landscape continues to evolve and fragment across markets, she helps brands navigate this complexity by building strong, future-proof,...
Susie Cox
Client Services Director
Susie is Client Services Director at Oban and has over 13 years’ of experience in digital marketing working with global brands to improve their performance across SEO, paid media, content and social.
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Insight Articles
Localisation, Not Translation, is the Key to International Marketing Success
3 mins read • 16/10/19