Marketing has been held back for too long – by legacy structures and outdated technology, designed for a different era. With today’s rising complexity and relentless change, operational excellence is where the marketing leaders achieve outstanding outcomes –  and competitive advantage. Gen AI’s potential is already clear. It’s a once-in-a-generation opportunity for marketing to break free from old constraints, deliver outstanding results today, and accelerating growth for the future. is the new consultancy built for this moment. We cut through the hype to deliver real, measurable value.

Sectors:

People:

Clare Eagle

Principle Lead, People & Culture

20+ years leading people and culture at Burberry, Commonwealth Bank, Michael Kors. The reason Signal42 doesn’t just build things and hope people adopt them. Clare makes change stick — not through training programmes, but by redesigning how organisations actually work.

Ankit Vashist

Managing Director, Global Operations

The person who makes Signal42’s global delivery model actually work. Operations across India, programme execution, quality systems. Ankit turns strategy into running operations — the detail work that separates plans from outcomes.

Tim Hussain

Co-Founder

Tim is a marketing transformation leader with over two decades of experience helping global brands innovate and optimize their operations. In his role as Global SVP, Product and Solution Design at OLIVER, Tim worked with organizations such as Unilever, HP, Ford, and Diageo to integrate generative AI, dynamic content solutions, and in-house strategies—resulting in tangible efficiencies,...

Videos

B2B, Behavioural Targeting • 01/06/26

The culture problem hiding inside every business transformation

By Clare Eagle, Principle Lead, People & Culture at Signal42

AI, Data • 22/07/25

Marketing AI: Separating hype from reality

By Tim Hussain, Co-Founder at Signal42

AI, Brand Management • 15/05/25

Marketing AI: Separating hype from reality

By Tim Hussain, Co-Founder at Signal42

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