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The State of Digital Marketing in the UK in 2021: How COVID-19 Has Influenced Strategy

As 2020 was a challenging year for businesses due to the COVID-19 pandemic, Mapp set out to discover how companies…

Behavioural Targeting Consumer Behaviour Data

Ten Ways to Succeed at Email in 2021

Make sure you are winning at email marketing this year with some expert advice from Taxi. 2020 was quite something…

Content Marketing Digital Marketing Email Marketing

Celebrate Your Customer: Do These Eight Things to Improve Birthday and Milestone Programmes

Bruce Swann, Senior Director of Product Marketing at Cheetah Digital, explains how to better connect with customers. Everyone loves moments…

Content Marketing Customer Journey Mapping Data

Blog Writing: Choose Your Words Carefully

Blog writing has become a popular method of sharing your knowledge or interest on a particular subject. Some years ago,…

Content Management Content Marketing Digital Marketing

Five Game Mechanics That Will Change Your Marketing Forever

Richard Robinson, General Manager of LeadFamly UK, explains what gamification is, and how it can be useful to us as…

Behavioural Targeting Consumer Behaviour Customer Experience

Why Email Remains One of the Most Important Marketing Tools as It Celebrates Its 50th Year – But Needs to Change

Ricardas Montvila, Senior Director, Global Strategy at Mapp, reflects on the history of email marketing, and why it is more…

Data Digital Marketing Email Marketing