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Five Tactics to Recover Sales after New Strong Customer Authentication Rules in the UK

Pawandeep Kaur, Content Marketing Manager at Mapp, explains what the Strong Customer Authentication changes are, what they mean for brand…

Digital Marketing Ecommerce Engagement

How to Get Your Email Delivery on Track

Building a beautiful, compelling email does nothing if it doesn’t make it to the inbox. That’s why building an effective…

Digital Marketing Email Marketing

Why You Should Prioritise Data Cleanliness

Workbooks explains how to ensure your CRM data offers clear, accurate insights. In our hyper-connected digital age, we are all…

Analytics CRM Data

Financial Services: Digital Marketing Spotlight Roundup 24 February 2022

On 24 February, nearly two years after our last in person spotlight event, brand marketers from the financial services sector…

Brand Management Content Marketing Customer Experience

What Is Data Capture and How Can You Increase It?

Data is at the heart of every marketing strategy – from offering must-know metrics to help you evaluate the success…

Automation Behavioural Targeting Consumer Behaviour

SEO, PPC, Paid Social & Display Webinar Roundup: 17 February 2022

On 17 February 2022, we got a group of Search experts together (well, virtually) to discuss the latest trends and…

Display Advertising Paid Social Pay Per Click