B2B: Spotlight Webinar Roundup 8 October 2020
Before the recent increase in restrictions, the government was urging us back into the office but, at that time, less…
How Retailers Can Recreate the In-store Customer Experience Online
The past six months have proved that an effective customer experience strategy is more than a nice-to-have. For many multichannel…
How to Create a Multilingual Communication Strategy that Minimises Your Translation Spend
Translation – good quality translation, at least – is definitely a service that you have to budget for. How much…
Selligent Global Connected Consumer Index
Five-thousand consumers from around the world share insights with Selligent Marketing Cloud on their shifting priorities amid the global pandemic…
Email Deliverability, Pt. 2: Start the Subscriber Lifecycle with Good Deliverability Practices
In the second of their three-part series on email deliverability, Gene Gusman, Director of SRE and Deliverability Ops at Cheetah…
Why Personalisation Matters
Holistic Email Marketing‘s whitepaper explains why personalisation is not just about marketing. Introduction Personalisation is the fuel that drives better…