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Cannes Lions: Creativity Is the Business Growth Engine

After postponing last year’s event due to the pandemic, Cannes is back with eight different themes exploring innovation, developments, and…

Campaign Management Charities Media

Forty-three Per Cent of Retail Marketers Describe Their Own Data As “Not Very Accurate”

In their 2019 survey report entitled Attribution Digital Marketing’s Broken Promise, QueryClick uncovered the fact that digital marketers were being…

Analytics Attribution Modelling Behavioural Targeting

Combining Physical and Digital for the Perfect Customer Experience

Vidatec explains why a hybrid approach to retail is essential in a post-COVID world. The pandemic has been a catalyst…

Apps Behavioural Targeting Chatbot

Should My Brand Be Using Social Media for Sales?

8 Million Stories explains why it’s important for retailers to use social media for sales, and how they can do…

Customer Experience CX Digital Marketing

Video Content Marketing Success: It’s as Easy as Falling off a Bike

Jon Mowat, Managing Director of Hurricane, explains why planning to fail is an important aspect of video marketing. The human…

Budgets Content Management Content Marketing

2021 Creative Email Trends: Industry Observations

With every new year, you can look forward to a list of creative trends that will define it, or try…

Content Management Content Marketing Digital Marketing