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B2B: Spotlight Webinar Roundup 8 October 2020

Before the recent increase in restrictions, the government was urging us back into the office but, at that time, less…

B2B Content Marketing Digital Marketing

How Retailers Can Recreate the In-store Customer Experience Online

The past six months have proved that an effective customer experience strategy is more than a nice-to-have. For many multichannel…

Behavioural Targeting Brand Management Consumer Behaviour

How to Create a Multilingual Communication Strategy that Minimises Your Translation Spend

Translation – good quality translation, at least – is definitely a service that you have to budget for. How much…

Social Media Translation

Selligent Global Connected Consumer Index

Five-thousand consumers from around the world share insights with Selligent Marketing Cloud on their shifting priorities amid the global pandemic…

Behavioural Targeting Brand Management Consumer Behaviour

Email Deliverability, Pt. 2: Start the Subscriber Lifecycle with Good Deliverability Practices

In the second of their three-part series on email deliverability, Gene Gusman, Director of SRE and Deliverability Ops at Cheetah…

Data Digital Marketing Email Marketing

Why Personalisation Matters

Holistic Email Marketing‘s whitepaper explains why personalisation is not just about marketing. Introduction Personalisation is the fuel that drives better…

Automation Behavioural Targeting Consumer Behaviour