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The Beauty Industry’s Rise of Vitamin C in Skincare

Vitamin C is having a bit of a moment in skincare, with everyone in the industry positively glowing. Beauty marketing…

Beauty Consumer Behaviour Content Marketing

Why Creative Campaigns are Worth the Risk

Kath Pay, Founder & CEO of Holistic Email Marketing, gives some top tips for using creativity in email. Getting attention…

Customer Experience CX Digital Marketing

Reasons Why Your Marketing Campaign Isn’t Working – and How to Fix It

Have you been putting a great deal of time and energy into your marketing campaign with poor results? It may…

Content Marketing Digital Marketing Social Media

Why Burger King and McDonald’s are Leaning Back Into Loyalty

The past year reshaped everything about our lives, including how we live, work, and eat. Different brands from across all…

Apps D2C Data

What Apple’s New Mail Privacy Protection Means for Financial Services Marketers

Alex Manly, Associate Director of Strategy at Movable Ink, gives an overview of the changes Apple’s Mail Privacy Protection will…

Content Management Content Marketing Customer Experience

Video Content Marketing: Desert Island Edition

Jon Mowat, Managing Director of Hurricane, shares three examples of the most effective content marketing videos.  In this blog, I’ve…

Campaign Management Content Marketing Digital Marketing