The State of Digital Marketing in the UK in 2021: How COVID-19 Has Influenced Strategy
As 2020 was a challenging year for businesses due to the COVID-19 pandemic, Mapp set out to discover how companies…
Ten Ways to Succeed at Email in 2021
Make sure you are winning at email marketing this year with some expert advice from Taxi. 2020 was quite something…
Celebrate Your Customer: Do These Eight Things to Improve Birthday and Milestone Programmes
Bruce Swann, Senior Director of Product Marketing at Cheetah Digital, explains how to better connect with customers. Everyone loves moments…
Blog Writing: Choose Your Words Carefully
Blog writing has become a popular method of sharing your knowledge or interest on a particular subject. Some years ago,…
Five Game Mechanics That Will Change Your Marketing Forever
Richard Robinson, General Manager of LeadFamly UK, explains what gamification is, and how it can be useful to us as…
Behavioural Targeting Consumer Behaviour Customer Experience
Why Email Remains One of the Most Important Marketing Tools as It Celebrates Its 50th Year – But Needs to Change
Ricardas Montvila, Senior Director, Global Strategy at Mapp, reflects on the history of email marketing, and why it is more…