About Crafted

Founded in 2008, Crafted is an independent, performance-driven digital agency that believes in a sweet spot in digital marketing: the place where logic meets magic. That’s where truly great things can happen. Its team of 80 digital experts deliver projects from end-to-end web builds to multi-channel global marketing strategies.

The agency is proud to work with brands including The British Library, Le Shuttle, haart, Médecins Sans Frontières and The Natural History Museum.

Crafted has been built on a long-standing commitment to staff wellbeing. Recent achievements include Best Commitment to Health and Wellbeing at the Investors in People Awards, Outstanding certification for employee engagement from Best Companies and Investors in People Gold Standard.



Sam Manning

Head of Marketing

Sophie Howard

Group Advertising Strategist

Sophie has been working in digital marketing since 2007, witnessing first-hand the evolution from manual bid handling to the AI-driven algorithms of today. With well-rounded experience both agency and client side, Sophie has supported brands to navigate the changing world of paid advertising across several industries including retail, charity, finance, attractions and tourism. As well...

Rachel Tooke-Marchant

Search and Insights Director

Rachel’s favourite saying is ‘so what?’. With a PHD in mathematics, Rachel uses her analytical mindset to interpret data, identify patterns, and predict trends. But Rachel will be the first to say that it’s meaningless if it doesn’t pass the ‘so what?’ test, delivering the full marketing opportunity that the data represents. That is where...

Ian Miller


Since the early days of search marketing, Ian’s passion for driving business growth has seen him support a vast array of brands to navigate the evolving world of digital. As Crafted’s CEO, he has established the agency as a powerhouse in the digital space, forging a path of industry recognition and success for clients such...


AI, Data • 07/02/24

Marketing in 2024; clarity among the noise

By Ian Miller, CEO at Crafted


AI in advertising – nature vs nurture

By Sophie Howard, Group Advertising Strategist at Crafted

Insight Articles