CEO • Crafted
Since the early days of search marketing, Ian’s passion for driving business growth has seen him support a vast array of brands to navigate the evolving world of digital. As Crafted’s CEO, he has established the agency as a powerhouse in the digital space, forging a path of industry recognition and success for clients such...
Head of Marketing • Crafted
Group Advertising Strategist • Crafted
Sophie has been working in digital marketing since 2007, witnessing first-hand the evolution from manual bid handling to the AI-driven algorithms of today. With well-rounded experience both agency and client side, Sophie has supported brands to navigate the changing world of paid advertising across several industries including retail, charity, finance, attractions and tourism. As well...
Search and Insights Director • Crafted
Rachel’s favourite saying is ‘so what?’. With a PHD in mathematics, Rachel uses her analytical mindset to interpret data, identify patterns, and predict trends. But Rachel will be the first to say that it’s meaningless if it doesn’t pass the ‘so what?’ test, delivering the full marketing opportunity that the data represents. That is where...
