Rachel Tooke-Marchant

Search and Insights Director

Crafted

Rachel’s favourite saying is ‘so what?’. With a PHD in mathematics, Rachel uses her analytical mindset to interpret data, identify patterns, and predict trends. But Rachel will be the first to say that it’s meaningless if it doesn’t pass the ‘so what?’ test, delivering the full marketing opportunity that the data represents. That is where Rachel adds huge value to Crafted’s clients. Turning data into insight and insight into results. It’s a mindset Rachel instils on the teams she leads across SEO and Search Strategy, Paid Advertising, and Content.