Contributors

Daniel Gold

Head of Research • House of Kaizen

Daniel Gold is the Head of Research at House of Kaizen, a digital marketing agency spearheading performance optimisation. Daniel is a user and consumer research professional who works end to end (from pitch to insights delivery) and is proficient in 15 research methodologies, consumer psychology, decision making science, and AI. 

Veronika Starell

Account Director/eCommerce Director • House of Kaizen

Having started in this industry eight years ago, Veronika Starell now manages House of Kaizen’s first pure-performance account for the antivirus software company McAfee as an eCommerce Director. Veronika leads a team that spans across research, CRO, design, content, media and BI, with responsibility for strategy, performance growth and profit. Her aim is to remove...