Contributors

Cressida O’Shea

Brand & Communications Consultant • Blue Cross

Cressida O’Shea is a marketing and communications strategist, with a background in psychology and twenty years experience in advertising agencies, leading the strategy for famous commercial, government and charity sector brands. Here she created big ideas that transcend channels, transform brands, change behaviour and become a ‘north star’​ to guide an organisation. Cressida is fascinated...