Contributors

James Lloyd

Head of Paid Media • Advantage Paid Media

James is James Lloyd at Advantage Paid Media, with over 8 years of hands-on experience across both in-house and agency roles. He’s worked across a wide range of industries and has a proven track record of scaling brands — from £30K to over £300K in monthly ad spend.

Peter Marriott

Co-Founder & Managing Partner • Advantage Paid Media

Peter is Co-Founder and Managing Partner at Advantage Paid Media. With over 14 years of experience in paid media, scaling has been a consistent theme throughout his career. He helped grow Oak Furnitureland during its early start-up phase, played a key role in Vouchercloud’s success leading up to its $65m acquisition by Groupon, and has...

Matt Scott

Co-Founder & Managing Partner • Advantage Paid Media

Matt is Co-Founder and Managing Partner at Advantage Paid Media — the agency bringing clarity to attribution. With over 15 years in digital marketing, he began in affiliates before specialising in paid media, helping brands grow through strategic, performance-led campaigns.