Contributors

Ross Murray

Principal Client Partner • Tripadvisor

Ross has been part of Tripadvisor’s Destination Marketing team for seven years, specializing in digital and data-driven partnerships with DMO partners to enhance their marketing strategies.

Justin Reid

Senior Director, Media Partnerships, EMEA & APAC • Tripadvisor

Justin has been at Tripadvisor for nearly 10 years now, firstly heading up the destination marketing remit in EMEA, then expanded post Covid to include hotels, OTAs as well as general travel. Not content with a quiet life, he has just recently taken on the responsibility for APAC as well. Justin firmly believes any good...