Contributors

Katrina Broster

Marketing Performance & Technology Director • Financial Times

Katrina has leveraged her extensive experience in the media and publishing industry, including roles at The Telegraph, The Independent, and Future PLC. She’s a subscription enthusiast known for her innovative audience-first acquisition strategies. Katrina excels in optimising marketing effectiveness by harnessing evolving technologies and data management practices, while leading digital transformations as we approach the...

Joanna Edwards

Marketing & Communications Director • Financial Times

Joanna is a CIM qualified and chartered marketer with experience in creating and implementing marketing plans which include all elements of the marketing mix.