Contributors

Beth Clarke

Group Head of Marketing Effectiveness • Financial Times

Beth brings nearly a decade of experience in the publishing sector, managing subscription models and growth strategies for multiple news brands, including The Independent, Future PLC and now the Financial Times. As Group Head of Marketing Effectiveness she is responsible for tying together marketing strategies and technologies to both protect and propel the FT to...

Katrina Broster

Marketing Performance & Technology Director • Financial Times

Katrina has leveraged her extensive experience in the media and publishing industry, including roles at The Telegraph, The Independent, and Future PLC. She’s a subscription enthusiast known for her innovative audience-first acquisition strategies. Katrina excels in optimising marketing effectiveness by harnessing evolving technologies and data management practices, while leading digital transformations as we approach the...

Joanna Edwards

Marketing & Communications Director • Financial Times

Joanna is a CIM qualified and chartered marketer with experience in creating and implementing marketing plans which include all elements of the marketing mix.