Katrina Broster

Marketing Performance & Technology Director

Financial Times

Educational & Vocational, Financial

Katrina has leveraged her extensive experience in the media and publishing industry, including roles at The Telegraph, The Independent, and Future PLC. She’s a subscription enthusiast known for her innovative audience-first acquisition strategies. Katrina excels in optimising marketing effectiveness by harnessing evolving technologies and data management practices, while leading digital transformations as we approach the post-cookie era.

 

Videos

AI, Analytics • 25/07/24

Levelling up: How to transform today’s marketing teams for tomorrow.

By Katrina Broster, Marketing Performance & Technology Director at Financial Times