Contributors

Emma Woodward

Director of CRM Strategy • Profusion CRM

Emma is a passionate curator of personalised customer journeys powered by data; experienced in transforming the power of data into meaningful insights and ROI outcomes. For the past 15 years she has been designing customer acquisition and retention strategies for clients including HSBC, M&S Bank, First Direct, Rolls Royce, Majestic, and the Kingfisher Group. Working...

Komal Helyer

Managing Director • Profusion CRM

Komal is an award-winning fractional CMO with over 20 years of experience in email, CRM, Martech, and digital marketing. Previously VP of Marketing at Pure360, Komal is now Managing Director of Profusion, a leading CRM agency. Komal spearheads the go-to-market, retention, and brand strategies for many b2b, ecommerce, and travel businesses and agencies. A passionate...