Contributors

Robin Bresnark

Director of Client Success • Buyapowa

Robin Bresnark works strategically with clients including Sprint, Gap, Expedia, Vodafone and L’Occitane to take their refer-a-friend programmes to the next level. Beginning his career in music journalism and film & television production, Robin has spent the past 20 years parlaying his understanding of what makes audiences tick into helping organisations as varied as Cancer...

Gideon Lask

CEO & Founder • Buyapowa

Gideon’s been working in E-commerce for almost 20 years, which is pretty much as long as E-commerce has been a thing! He’s proud to have built and sold E-commerce businesses for the likes of Universal, HMV and LetsBuyIt.com, but right now he’s busy helping other brands and retailers acquire new customers in an altogether smarter...