Gideon Lask

CEO & Founder


Gideon’s been working in E-commerce for almost 20 years, which is pretty much as long as E-commerce has been a thing! He’s proud to have built and sold E-commerce businesses for the likes of Universal, HMV and, but right now he’s busy helping other brands and retailers acquire new customers in an altogether smarter way. He’s the Founder and CEO of Buyapowa, and they’re the world leaders in customer-get-customer selling. Their platform is used by innovative companies, such as Topman, PrettyLittleThing, Desigual, FeelUnique, L’Occitane, Vodafone, O2, Three, Expedia, Travelex and The AA , powering their customer-get-customer and invite-a-friend campaigns.