Contributors

James Erskine

Managing Director • The Big Shot

James Erskine has worked in the arena of ‘content’, ‘advertorials’ and ‘advertiser funded programming’ since he joined OMD UK as media planner/buyer in 2000. Since then he has worked with a number of brands and organisations including Vodafone, The British Army, Penguin Random House, the ATP, Dubai Tourism and Harper Collins to engage their target...