Contributors

Tony Macpherson

Chief Operating Officer • The Email Factory

Tony has worked in email marketing since 2000 and has over 35 years experience in sales, marketing and financial services. As co-founder of three successful email marketing companies, he has helped hundreds of organisations increase revenue through the creation of and improvements to their email communications. Tony has also co-authored The Essential Email Guide and...

Dela Quist

Non Executive Director • The Email Factory

Dela is widely recognized as a thought leader in the industry, in 2022 The ANA Email Experience Council made him Email Marketing Thought Leader of the Year and published numerous articles on unlocking the power of email marketing and the importance of frequency. Dela’s most impactful contribution to the industry is his controversial opinion that...