Everything is changing. Our real-time world is unpredictable, complex, and relentlessly challenging. Certainty is rare, and increasingly valuable. It takes a different kind of agency to deliver immediate results and long-term business growth. 

At Jaywing, we’ve made it our mission to help clients establish concrete foundations in a world of shifting sands. As a data-powered integrated agency, we bring together the best minds in data intelligence, creative engagement, and channel performance to uncover unique insights that enable smarter outcomes. The result? Better performing, effective solutions that create certainty, maximise opportunity, and eliminate chance.

People:

Robert Wood

PPC Manager

Rob is a Paid Media Manager at Jaywing. Joining the business in 2020, following a stint at another agency, he forms part of the Paid Media Team involved in the delivery of performance strategies, execution and reporting for brands across retail and financial services verticals.

Malcolm Clifford

Customer Experience Director

As Customer Experience Director at Jaywing, Malcolm is our expert in behavioural data, automation of communications and customer experience. Having been with Jaywing for almost 22 years, Malcolm knows our business and its data science capabilities inside out. He has deep expertise in AI, machine learning, marketing automation and personalisation of communications.

Dr. Catherine Kelly

Managing Director

With a PhD in Mathematics and having worked in marketing and data science for over 20 years, Catherine is at the forefront of marketing and how science can power effectiveness. Catherine works with clients, gaining a deep understanding of their business ambitions and challenges, and applies sophisticated analytical thinking and deep technical knowledge to design...

Lucy Thompson

Programmatic & Paid Social Lead

Lucy has seven years of experience in digital performance marketing, specialising in programmatic display advertising, two of which have been leading and managing the programmatic & paid social offering at Jaywing. She has been heavily involved in the performance strategy, execution, and reporting for brands across multiple verticals such as retail, FMCG and financial &...

Mike Weir

Head of Behavioural Research

With seven-plus years helping clients achieve their digital transformation goals, Mike specialises in utilising behavioural science to optimise digital experiences and interfaces. Working with multinational corporations such as Kerry Foods, Boohoo Group, Ferrero Group, and Autotrader, he is passionate about future technology and currently undertaking a PHD in the application of biometric research for CRO...

Videos

12/11/23

Show me the money: Decoding marketing effectiveness for your CFO

By Dr. Catherine Kelly, Managing Director at Jaywing

03/03/23

Using customer data to drive paid media strategies

By Dr. Catherine Kelly, Managing Director at Jaywing

Data, Digital Marketing • 11/11/22

Creative Media, Powered by Science

By Malcolm Clifford, Customer Experience Director at Jaywing