Isobel Madle
Behavioural Science Lead • LAB
Isobel runs all of Lab’s research and behavioural science projects, working closely with the Design team to implement behavioural best practice into their new products. With 7 years experience in digital and research, Isobel began work life at Edelman, using AI and psychometric profiling to enhance communications. During COVID she undertook an MSc in Behaviour...