Contributors

Isobel Madle

Behavioural Science Lead • LAB

Isobel runs all of Lab’s research and behavioural science projects, working closely with the Design team to implement behavioural best practice into their new products. With 7 years experience in digital and research, Isobel began work life at Edelman, using AI and psychometric profiling to enhance communications. During COVID she undertook an MSc in Behaviour...

Ian Miller

CEO • Crafted

Since the early days of search marketing, Ian’s passion for driving business growth has seen him support a vast array of brands to navigate the evolving world of digital. As Crafted’s CEO, he has established the agency as a powerhouse in the digital space, forging a path of industry recognition and success for clients such...

Imogen Judd

Senior Strategist • Team Eleven

Imogen is the ever curious switched on strategic thinker, perma wondering what makes people tick, idea distillation obsessive, creating work that works, crafter of beautiful thoughts Senior Strategist you want on your team. With almost a decade of agency experience, she works closely with clients to produce hard-working, revenue generating strategy. From FMCG to financial...

Ida Vejzagic

Digital Strategist • GRM Digital

As a Digital Strategist at GRM Digital, Ida helps craft engaging digital strategies for clients in the not-for-profit sector, in particular those who have an active member base. Ida is a regular speaker in the not-for-profit industry and delivers tips on how organisations can use digital to improve the acquisition and retention of members and...

Imogen Collins

Head of PPC • Genie Goals

Imogen has dedicated the past nine years of her life to delivering outstanding digital marketing. She has experience working both client and agency side in some of the most recognisable brands in the industry. Imogen has been an integral part of the team that has seen Genie Goals grow from one client to being named...

Imogen Pickles

Account Director • Genie Goals

Imogen has dedicated the past 6 years of her life to delivering outstanding digital marketing. She has experience working both client and agency side in some of the most recognisable brands in the industry such as Calvin Klein and many more. Imogen has been an integral part of the team that has seen Genie Goals...

Ian Kerrigan

Strategic Partner • Blackbook London

Ian has worked with global brands and agencies to help them succeed and innovate in the digital space. Ian has a strong track record of moving digital thinking and strategy to the top of a company’s agenda, helping them achieve creative and strategic recognition in the process.

Ian Randolph

Product Owner, Data Science and Personalisation • thetrainline.com

Ian is responsible for trainline’s data science and personalisation initiatives, driving innovations aimed at transforming the customer experience. As the Head of Product for the web for 15 months, he oversaw the ballooning of a team from 15 to 50 with no drop in velocity or team morale while experimenting with new management practices. Ian...

Iain Lovatt

Chairman

Iain has over 30 years of experience at the forefront of database marketing, insight and Big Data analytics. Having founded marketing solutions provider Blue Sheep in 1986, Iain has spent time consulting for hundreds of Marketing Directors across all sectors. As well as his day-to-day duties Iain has also held roles as IDM Executive Chairman,...

Ian Harris

Founder and Executive Chairman

Ian Harris is the founder and executive chairman of Search Laboratory, one of the largest independent digital agencies with 150 staff based in Leeds, London and New York, winner of the 2017 DRUM Organic Team of the Year, and voted Best Large PPC Agency at the 2017 Pubcon US Search Awards. A scientific, data-led approach...