Contributors

James Byrne

Global Marketing & Reputation, Executive Director • Dragon Rouge

James has over 15 years’ experience working for some of the world’s leading independent global brand agencies. Having partnered with brands from all over the world – from beer in Mexico to tech brands in Japan, he’s passionate about brand transformation and experience. At Dragon Rouge James leads marketing and business development globally across the...

Josh Boydell-Smith

Head of Brand and Marketing • Bells of Lazonby

Josh is Head of Brand and Marketing at Bells of Lazonby, a family-owned bakery on the edge of the Lake District. Josh leads the development of the disruptive Free From brand ‘We Love Cake’. From having no major retailer listings 3 years ago, ‘We Love Cake’ is now the second largest Free From Sweet Bakery...

James Monaghan

Client Services Director • Kinase

James grew up in Somerset, and began his digital career creating the first PPC department for a training company. Since joining Kinase in 2016, he has developed specialisms in analytics and geo testing, bringing his strategic approach to connect channels to true business KPIs. He currently brings his ability to transform performance across Kinase’s portfolio...

Jon Mowat

Managing Director • Hurricane Social

Jon Mowat is the founder and MD of Hurricane, an award-winning video marketing agency helping businesses to tell their brand stories with the right video strategy. With decades of experience in the industry, Jon previously produced documentaries for the BBC, and now turns his expertise to create video content to meet clients’ business objectives. As...

James Lloyd

Head of Paid Media • Advantage Paid Media

James is James Lloyd at Advantage Paid Media, with over 8 years of hands-on experience across both in-house and agency roles. He’s worked across a wide range of industries and has a proven track record of scaling brands — from £30K to over £300K in monthly ad spend.

Julie Warren

Marketing Director • Propel Finance

Julie is an accomplished Marketing Director at UK asset finance lender, Propel Finance. With over 25 years of experience in senior sales and marketing roles, she has also held key positions at Barclays, Aldermore, and innovative fintech startups. Julie’s expertise spans brand strategy, PR, digital marketing, partnerships, lead generation, and social media. She has a...

Joe Lloyd

Social Media Community Manager • OSB Group

Joe is the Social Media Community Manager for OSB Group, where he has been since August 2022. Joe has over 9 years’ experience in social media, working both in-house and agency side in sectors such as Higher Education, Housing, DIY and now Financial Services. His current core responsibilities at OSB Group cover organic content, advocacy,...

Jessica Kneller

Account Director • Itineris

Jessica is dedicated to building strong client relationships and delivering impactful digital strategies as Account Director at Itineris. She combines a keen understanding of client goals with a results-driven approach, ensuring every project achieves measurable success. With expertise across diverse sectors, Jessica excels at aligning digital solutions with strategic objectives to drive growth and engagement...

Jayne Craig

Account Director • Distinction

Jayne works with clients to shape and deliver their goals. Vastly experienced on brands including Experian, UKAS, Jigsaw, and JLA. Jayne is dedicated to helping our clients succeed as businesses and prosper as people.

James Bloor

CEO & Co-Founder • Distinction

James is CEO and co-founder of Distinction, the Home of Unreasonable Progress®. With over 25 years’ experience starting and growing businesses, he’s responsible for growing Distinction in the US and UK.

Jose De Carvalho

Head of Paid Search for More2 & TRGT • More2

Jose started in Paid media around 12 years ago and for the past five years, his primary focus has revolved around the development of direct-to-consumer (DTC) brands via paid media strategies. During this time, he has focused on growing brands by new customer acquisition. A particular point of pride has been his involvement in nurturing the...

Joanna Hughston

Head of Marketing • The Goat Agency

Joanna leads the Marketing and Communications team at global influencer agency, Goat, specifically focused on UK and US markets. With a background in agency marketing, her role is to bring Goat’s expertise to life through a range of channels, from PR, email and search, to content, events and social. Having worked specifically in the social...

Jessica Horton

Senior Brand Manager • L’Oreal

Jessica is a passionate marketer with eight years of experience working for the world’s largest beauty company, L’Oreal. Having worked in multiple international markets across 10+ global brands, Jessica is proud to have worked on award-winning disruptive marketing campaigns and product launches. She is passionate about coaching, mentoring and connecting with others and advocating for...

Jamie Cullen

Commercial Account Executive • dotdigital

With 2 years at Dotdigital, Jamie Cullen excels in assisting enterprise and commercial new business clients across various sectors. His expertise in tailored solutions and customer service contributes to the success of the businesses he engages with, fostering valuable client relationships

Justin Reid

Senior Director, Media Partnerships, EMEA & APAC • Tripadvisor

Justin has been at Tripadvisor for nearly 10 years now, firstly heading up the destination marketing remit in EMEA, then expanded post Covid to include hotels, OTAs as well as general travel. Not content with a quiet life, he has just recently taken on the responsibility for APAC as well. Justin firmly believes any good...

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