Contributors

Jonathan O'Brien

Social Media & Blog Manager • Waterstones

When working on the shopfloor of Waterstones on Oxford Street, Jonathan O’Brien created @WstonesOxfordSt which quickly grew into one of the most popular corporate Twitter accounts in the country. He is now the Waterstones Social Media and Blog Manager. He has worked as a freelance Twitter writer for ITV and Channel 4 and spent a...

Justis Saayman

Strategic Marketing Consultant • IBM Watson Marketing

As a Managing Consultant at IBM Watson Marketing, Justis assists clients with the planning and execution of advanced marketing strategies or the management of integration projects to maximise marketing output. Essentially, he assimilates the marketing strategies of his clients to advise on strategically sound campaigns and hypothesis driven testing programs to achieve statistically significant results....

Julian Richards

User Experience Lead • GWR (Great Western Railway)

Julian joined GWR in 2015 after a spell with First Group’s rail division. He is responsible for putting users’ needs at the forefront of GWR’s web development plans, as well as ensuring GWR’s new brand is successfully implemented online. Prior to joining, Julian held a number of similar roles in the mobile industry.

Jack Cornwall

Senior SEO Specialist • Sky

With a love of maths and technology Jack is Sky’s technically-minded senior SEO expert. He has worked on everything from large ecommerce clients to managing the SEO needs of a rapidly expanding start-up, as well as international SEO. He currently manages all the search needs of the Sky digital service team.

Jonathan O’Brien

Social Media & Blog Manager • Waterstones

When working on the shopfloor of Waterstones on Oxford Street, Jonathan O’Brien created @WstonesOxfordSt which quickly grew into one of the most popular corporate Twitter accounts in the country. He is now the Waterstones Social Media and Blog Manager. He has worked as a freelance Twitter writer for ITV and Channel 4 and spent a...

James Cannings

Partner, Be Heard & Co-founder

James is a Be Heard Partner and co-founder of MMT Digital, a specialist design and build agency that empowers companies to adopt an agile culture to transform their digital performance. He works closely with clients, including Vodafone, Bacardi and comparethemarket.com, to help them navigate the digital landscape and drive commercial value from new technology to...

James Turnbull

Director • AA Digital (The AA)

James is an experienced digital marketer who’s spent 14 years working with some of the leading brands and digital agencies in the UK. Currently leading digital at The AA, he previously led transformation programmes at British Gas. “I’d like to think I’m a ‘positive agent of change’ that can move fast, create momentum through strong...

Jim Mason

Executive Director Strategy & Insight • Razorfish

In January 2015 Jim transferred from the Razorfish Atlanta office to join the London team, whose clients include Lloyds Banking Group, McDonald’s UK and Unilever. Jim is a member of the senior leadership team and has established a consultancy practice to drive digital business transformation for leading companies. Jim has 18 years of professional experience...

Jake Dubbins

Managing Director • Media Bounty

Jake is Media Bounty’s Managing Director and Co-founder. He is a passionate believer in delivering first-class marketing campaigns that challenge the big global agencies on creative, results and price. When he isn’t working, he enjoys surfing and trying to influence the musical tastes of his two-year-old son.

Jonathan Whiteside

Co-founder • Building Blocks (part of Dept)

Jonathan is Principal Consultant at Building Blocks. He co-founded the agency seven years ago, having worked in digital agencies for the past 14 years. In this time he has helped clients around the world including GE Lighting, Regus, Goodyear, E&Y and Alitalia. Jonathan’s main job is to help organisations become more efficient and effective by...

Joe Friedlein

Director • Browser Media Ltd

Joe Friedlein is the founder and MD of Browser Media, a UK based inbound marketing agency. Having been involved with digital marketing since the “new media” days, Joe has been at the coal face of search marketing for much longer than he would like to admit. A lifetime advocate of doing it properly rather than chasing...