Contributors

Steph Jones

Social Director • Hurricane Social

Nose often in a book, chasing her crazy cockerpoo or scrolling for too many hours on TikTok, our Social Director Steph looks after all things Social. With over 10 years of experience, she works on projects including Paid & Organic Social, Influencer Partnerships and Content Creation for brands, amongst others. She’s worked on client including...

Shahina Meru

Growth Director • Hookflash

Shahina Meru is a Growth Director at Hookflash, where she helps brands stop guessing and start growing. With over a decade of experience in Consumer Psychology, CRO, CRM strategy, and Analytics, she’s spent her career proving that the best marketing decisions are equal parts data, science, and creativity. A regular speaker at industry conferences, she’s...

Simon Moss

Senior Marketing Strategist • Bottomline

Simon is a Senior Marketing Strategist at Bottomline, a global provider of secure and scalable payment, cash management and digital banking solutions that help businesses pay and get paid. A Chartered Marketer with more than 20 years of experience, Simon helps B2B and SaaS organisations bring greater clarity, structure and commercial impact to their marketing....

Sello Aglamaz

DTC and E-commerce Lead

Sello is a senior DTC and e-commerce leader with more than 20 years of experience fixing and growing digital businesses across brand-side and agency roles. He has held senior positions at global fashion, sports, lifestyle and retail brands, and has worked with some of the world’s largest consumer goods companies across beauty, apparel and FMCG....

Sharon Palmer

Director, Group Accountant and Client Success • IDHL

Sharon Palmer is Director, Group Account and Client Success at IDHL, leading strategy for client success, paid media, and data intelligence. With over 25 years in strategic marketing and communications, including senior roles at McCann, she focuses on driving measurable results and developing high-impact strategies. Sharon is passionate about insight-led communications and creating collaborative, innovative...

Simon Swan

Ecommerce Development Director • Karo Healthcare

Simon is a forward-thinking marketing leader with a proven track record spanning enterprise brands and high-growth startups. Known for pushing boundaries in digital marketing, brand storytelling, and customer experience. Whether leading cross-functional teams, designing high-performing campaigns, or exploring emerging channels, his approach is rooted in clarity, experimentation, and impact. Beyond campaign strategy, Simon regularly shares...

Sam Shrager

Chief Marketing Officer • BCB Group

Sam was appointed as BCB’s Chief Marketing Officer in 2019. Previously, she co-founded crypto app Remit TV in 2015 and made her pivotal shift into blockchain at NKB Group in 2018. Sam leads BCB’s global marketing, communications and PR, developing integrated, data-driven strategies to strengthen the brand and support business growth. She was awarded CMO of...

Samuel Ricard

Commercial Director

As Spotler’s commercial director, Samuel brings a wealth of knowledge, a proven track record, and a passion for delivering exceptional results. Prior to Spotler, Samuel made significant contributions to the field while working with renowned companies such as Emailvision and Lyris. His expertise extends across the multifaceted digital marketing landscape, where he has consistently demonstrated...

Sarah Hay

Account Director, Social & Influencer • Team Eleven

Heading up our social & influencer team, Sarah brings over 12 years of marketing experience to her role. Digital marketing is her calling, from cutting her teeth in the early days of SEO & PPC and delivering exceptional brand campaigns across YouTube and web, to now driving world-class social and influencer content for global brands...

Sapna Kandukuri

Head of Marketing - Northern Europe • London Stock Exchange Group

Sapna is a seasoned financial services marketing leader with deep expertise in field marketing, account-based marketing, and strategic campaign development. Currently Head of Marketing (Northern Europe) at LSEG, she drives ROI-focused initiatives across the region, aligning marketing with sales, customer success, and partnership teams to deliver impactful, client-centric experiences. With prior leadership roles at Recognise Bank, RBS,...

Sabrina Duda

Head of User Experience

Sabrina has over 25 years of experience in user research. She is an Accredited UX Professional with an MSc in Psychology (Engineering Psychology, Cognitive Ergonomics & Computer Science). Sabrina co-founded one of the first UX agencies in Germany and served as managing director and partner for over 12 years. Since 2015, she has been living...

Simran Harichand

Paid Media Lead • Hallam

Simran works across various networks, including Google Ads, Meta, & LinkedIn. Originally from Pakistan, Simran moved to the UK to pursue her Masters in Marketing after working for a year in sales. In her role, she brings her theoretical background of Marketing and her Sales experience to the table, and uses her knowledge to deliver...

Suzie Oakford

Managing Director • Oban International

Suzie is the Managing Director at Oban working across the client services, new business and project management teams. She joined Oban in 2018. Suzie has over 15 years Digital Experience having previously worked at Rakuten Marketing, iCrossing and Fresh Egg. She has led digital strategy across a variety of clients including Hilton Hotels and IFS.

Suzanna Chaplin

CEO • ESB Connect

Suzanna is CEO of esbconnect, a role she assumed when she led a management buyout of the company in 2003, after almost nine years with the firm. Since then, she has transformed esbconnect from a legacy email marketing company into a strategic data and technology business that’s helping brands overcome today’s marketing challenges, while remaining...

Sophie Fell

Head of PPC • Liberty

Sophie brings a decade of paid media experience, having managed in excess of £150 million in ad spend for brands such as LinkedIn and Vue Cinemas.​ Sophie leads PPC strategy and heads up the team with a focus on fostering a culture of curiosity and accountability.​

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