Contributors

Matt Stump

Senior Performance Marketing Manager • Itineris

Matt has over 8 years’ experience driving measurable growth across paid media and digital marketing. Specialising in PPC and multi-channel performance strategy, Matt has worked both agency-side and with leading brands including Checkatrade and BP. His experience spans managing large-scale budgets and building performance functions from the ground up. Matt focuses on delivering performance that...

Matt Stueland

Former Global Head of Content at Skyscanner & Vice

Matt is a global media transformation leader with 20 years building and monetizing brands across entertainment, travel, and sport. He currently advises brands on transformation strategies to grow audiences and revenue streams, drawing on international experience at Skyscanner, VICE, MLB, WarnerBros Discovery and Paramount. 

Mike Sprot

CFO • IDHL

Mike Sprot is CFO at IDHL, responsible for the business’s finances, compliance, and operational support functions including legal, IT, facilities and sales support. A Chartered Accountant, he has held senior finance roles across management and commercial accounting before joining IDHL. Mike has been recognised for his leadership, shortlisted for Northern FD of the Year and...

Mike Fantis

VP, Managing Partner • DAC Group

Mike has over 20 years’ experience in the marketing industry and across multiple markets. His knowledge spans blue-chip brands in every major vertical and he now develops measured media strategies for brands including Tiffany & Co., David Lloyd Clubs, NetJets, Center Parcs, Virgin Media and more whilst ensuring high performance across the company’s client portfolio....

Miracle Inameti-Archibong

Insurance Product Marketing Lead • John Lewis Partnership

Miracle is a Product Marketing Lead at John Lewis Finance with over a decade of experience helping Global and National brand increase their visibility.  She brings a strong commercial acumen, natural drive, and passion for people to her work. She has contributed to events, webinars, and publications from Brighton SEO, MOZCON, SMX, Search Engine Land,...

Mark Newton

Head of Brand Strategy & Design • Hallam

Mark leads Hallam’s strategy and brand positioning work, focusing on bringing simplicity out of complexity at the start of major projects. He brings over 15 years of brand and marketing experience from both agency and client-side roles. During his career, he’s guided major companies across varied industries, built a start-up luxury brand from scratch (wearing...

Megan Dean

Strategy Director • Yodel Mobile

Megan is Yodel Mobile’s Strategy Director and a cornerstone of the business, having spent the past decade helping apps of all sizes unlock sustainable and scalable growth. Over her 10 years at Yodel Mobile, she has supported hundreds of app businesses across industries and life stages, from early-stage startups to global enterprises, and was recognised...

Megha Saxena

Digital Marketing & Product Advisor • Azumi Restaurant Group

Digital marketing leader with over two decades of experience leading digital marketing initiatives in Travel, B2B, Automotive, Ed- Tech, Media and Hospitality industry.

Maxim Gelmann

Founder • Stroodles

Maxim is the founder of Stroodles, the eco-tableware brand that makes sustainability easy and fun. Under his leadership, Stroodles has grown from iconic pasta straws into a diverse offering of edible cups, spoons, plates and bowls, plus Eco Activity Kits and immersive events that bring the mission to life. He built and scaled a compliant...

Mick Rigby

Founder • Yodel Mobile

Since founding Yodel Mobile in 2007, Mick has been driven by a deep passion for understanding consumer behaviour. His guidance has led the company to become a trusted name in app marketing, renowned for delivering innovative mobile solutions to clients around the world.

Matt Scott

Co-Founder & Managing Partner • Advantage Paid Media

Matt is Co-Founder and Managing Partner at Advantage Paid Media — the agency bringing clarity to attribution. With over 15 years in digital marketing, he began in affiliates before specialising in paid media, helping brands grow through strategic, performance-led campaigns.

Mariacristina Lubrano

Head of Email Marketing • CAFOD

Mariacristina manages the email marketing department at CAFOD, the Catholic Agency for Overseas Development. Covering all aspects of email marketing, from deliverability, list hygiene, supporter journeys, re-engagement and content strategy, she is passionate about the power of email marketing to create personalised experiences for email subscribers that result in higher engagement and conversion rates. Her...

Matt Horsup

Digital Director • Itineris

With over 18 years at Itineris and a fellow of the Chartered Institute of Marketing, Matt steers the strategic direction of the agency’s digital work, leveraging his unique blend of creative, commercial, and strategic thinking to help clients achieve significant returns on their investments. His extensive experience spans the full spectrum of sectors, including national...

Mark Chalklen

Head of Design & Build • Itineris

With nearly 20 years at Itineris, Mark leads the agency’s Design & Build team, leveraging his deep technical expertise and creative problem-solving to craft exceptional online experiences. As Head of Design & Build, he oversees the delivery of all design and development projects, ensuring they meet the highest standards of quality and usability. Mark is...

Michael Maslona

Sales Director • Summit

Michael has 25 years’ experience in search & performance marketing, which includes 19 years in business development, heading up sales for agencies that include Summit, Epiphany (now Jaywing) & Latitude. Selling Search Marketing (SEO & PPC), CRO & UX, Paid Social, Programmatic & Web Development and partnering with brands that include Wickes, Silentnight, Tesco, Carphone...

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