Contributors

Michael Kidanu

Paid Media Manager • Jaywing

A paid media manager working on Jaywing’s retail clients, Mike graduated with a business degree with a specific interest in data led marketing. He helps clients tackle the challenges of the paid media world through our data-led approach. A health and fitness enthusiast, who spends a lot of time listening to UFO podcasts. He also...

Michael Bates

Head of Media Growth • Jaywing

Michael is responsible for improving marketing impact for clients through innovation and integration across media channels. His career started with a stint in academia and some time in a traditional media agency, before specialising in SEO and joining the Jaywing family of agencies in 2018.

Malcolm Clifford

Customer Experience Director • Jaywing

As Customer Experience Director at Jaywing, Malcolm is our expert in behavioural data, automation of communications and customer experience. Having been with Jaywing for almost 22 years, Malcolm knows our business and its data science capabilities inside out. He has deep expertise in AI, machine learning, marketing automation and personalisation of communications.

Marc Michaels

Strategy and Insight Director • Paragon DCX

Having worked in private sector, non-for profit and Government for 30+ years on campaigns at COI and Parkhouse, Marc provides the overall strategic approach using insight to deliver hundreds of high-profile campaigns. A champion of thinking data and talking human, outcome-based planning, creative and evaluation.

Matt Simpson

Managing Director • Candyspace

Matt Simpson is the Managing director of Candyspace, a business which designs, builds, and optimises digital products. He has 20 years’ experience of helping brands succeed in a digital world. Before Candyspace he held senior leadership positions at Zone and Cognizant, and led award-winning digital programmes for the likes of Coca-Cola, Adidas, BT, Tesco, and...

Mike Weir

Head of Behavioural Research • Jaywing

With seven-plus years helping clients achieve their digital transformation goals, Mike specialises in utilising behavioural science to optimise digital experiences and interfaces. Working with multinational corporations such as Kerry Foods, Boohoo Group, Ferrero Group, and Autotrader, he is passionate about future technology and currently undertaking a PHD in the application of biometric research for CRO...

Matt Lyon

Regional Vice President, Sales EMEA • Movable Ink

Michael Jarrett

Group Account Director • 8 Million Stories Ltd

Michael has over 12 years’ experience in digital marketing, working for a range of major international brands including General Mills, Visit Britain, British Airways, and the BBC. An SEO expert by trade, he has been with 8 Million Stories since 2013 and has won several awards for his work combining content strategy with modern, ethical...

Mark Ash

CEO • Pure360

Mark has over 20 years’ experience in email and digital marketing. He has held a number of senior leadership roles within the MarTech industry, and started his career at DoubleClick during the early days of digital advertising. Mark has also led the growth of a number of other digital marketing businesses. In July 2018, he...

Marc Dallimore

Director of Data Science • Edit Ltd

Marc is Director of Data Science at Edit, having initially joined as Associate Director of Data Analytics in 2019. He has over a decade of experience within the field, with previous roles including a spell as Data Director within Group M. Marc’s passion is uncovering actionable insights out of clients’ datasets. He has particular experience...

Mehtab Shabir

Client Success Manager. • GRM Digital

As a Client Success Manager at GRM Digital, Mehtab helps to deliver engaging digital experiences for clients across a variety of industries including retail, pharmaceutical and healthcare. Mehtab is an advocate of the headless approach to CMS for businesses who are looking to deliver seamless content experiences at speed.

Marisa Thomas

Head of Brand • Bloom & Wild

Marisa joined Bloom & Wild as Head of Brand in 2018. She has 10 years’ experience in digital marketing, having previously worked for the likes of The New York Times, Organic, and Direct Traffic Media.

Marie-Louise Lord

Senior CRM Manager • New Look

Marie-Louise is an experienced CRM & Digital Marketing Manager who is passionate about delivering customer-centric marketing and making highly personalised and targeted communications a reality. While at Argos she delivered a number of customer-first initiatives to advance the relevancy of the business’s CRM program, including customer segmentation, cross-channel contact strategies, and the implementation of a...

Mike Gluckman

Head of Marketing • Trint

Mike heads up the marketing function at Trint.com, an AI enabled transcription SaaS offering. Mike began his career as a Digital Media Planner Buyer agency side followed by a neat balance of B2B and B2C client side experience in senior marketing positions.