Contributors

Beth O’Malley

Founder • Astral

Beth is the Founder of Astral, a ADHD brummy with a great sense of humour and is a unstoppable CRM and email marketing expert. Named one of the Top 24 Marketers to Follow, she’s trained thousands of marketers, developed courses that have shaped the industry, and helped businesses unlock serious revenue potential. She has won...

Ben Wood

Performance Director • Hallam

Ben Wood is Director of Growth & Innovation at international digital marketing agency, Hallam. With over 15 years of digital marketing experience, Ben has helped establish digital functions at FTSE100 companies and oversees digital strategy across Hallam’s entire client base. Ben is a guest lecturer in digital marketing at Nottingham Trent University. A highly respected...

Bobby Gray

Head of Analytics & Data Marketing • Artefact

Bobby has eight plus years’ experience helping global clients in devising their data marketing strategy, utilising the latest innovations in marketing technology, and developing bespoke AI & ML solutions to achieve key business objectives.

Brad Smith

Digital Strategist • Illustrate Digital

Brad (the one with the epic sideburns) is a Digital Strategist at Illustrate Digital. He joined the team with an impressive track record in digital consultancy and new business growth for various well-known brands. Having worked both for agencies and platform vendors, Brad understands the importance of getting your brand’s strategy right. He strives to...

Beatrice Andrew

Behavioural Science Consultant • Be.a Consulting

Beatrice runs Be.a Consulting, a behavioural science consultancy that helps brands, businesses and agencies empathise with their audiences to enhance product development, digital experience and marketing strategy. She holds a BSc (Hons) Neuroscience from King’s College London and is undergoing an Executive MSc in Behavioural Sciences at the London School of Economics. She has eight...

Becky Simms

CEO • Reflect Digital

Becky has spent the last 15 years working in digital marketing, starting Reflect Digital in 2011, which is now a team of over 35 digital specialists. Becky secured a three-year hat-trick in 2023 of being listed in the BIMA 100, a list of the top 100 people shaping the future of the digital industry. Becky’s...

Ben Hyde

Managing Partner

Ben Hyde is a Managing Partner at digital marketing agency Impero.

Ben Austin

CEO • Absolute Digital Media

Having started his career at Natwest Head Office and driven his own website to search engine success in 2008, Ben Austin has continued to replicate his achievements by starting his own full-service digital marketing agency, Absolute Digital Media, providing the likes of Ladbrokes, 888, the National Autistic Society and the National Childbirth Trust with award-winning...

Brendan Patterson

Group Account Director

Brendan is a Group Account Director at Curated with over a decade’s experience in digital marketing. His career began at Google UK where he worked for 8.5 years on performance campaigns for multichannel high street brands and pure-play retailers, including Amazon and eBay, before moving to work with a range of branding FMCG clients. His...

Ben Nimmo

Founder & Chief Technology Officer • Orlo

Ben Nimmo is the founder and CTO of Orlo (previously SocialSignIn) – a complete social media management platform used by leading brands around the world. He founded the agency in 2012, after being asked by an employer to find a all-in-one solution to their social needs.

Bruna Gil

Programmatic Lead, EMEA • LinkedIn

Bruna leads sales and operations at European level for LinkedIn’s most recent advertising offer – programmatic. Bruna set the foundations and continues to develop the solid operating model that has sustained this growing business for LinkedIn. With a background in media and tech companies, Bruna has a decade of experience in both advertising and project...

Ben Cordle

Marketing Director • New Scientist

Ben Cordle, Marketing Director at New Scientist, is a key figure overseeing the development of the magazine’s brand and content offering, which lies far from its humble beginnings in the fifties. With a combined global audience of over five million highly engaged readers, the publication brings to its diverse and learned audience the latest cutting-edge...

Ben Irons

Head of Digital Marketing • notonthehighstreet.com

Ben is responsible for developing and implementing an audience centric approach to notonthehighstreet.com’s performance and brand focused digital marketing with his remit covering traditional performance channels such as PPC, Performance Social and Programmatic Display while also connecting the CRM channels and placing the audience at the heart of their digital acquisition and retention communications.

Billy Hamilton-Stent

Client Strategy Director • Octopus Group

Billy Hamilton Stent is a founder of Octopus Group with 20 years’ experience in the fields of research, marketing and communications.  As Client Strategy Director for the business he is responsible for strategic input to client planning, developing customer / audience insights and generating creative marketing campaigns that drive sales. Billy has worked with numerous...