Contributors

Ellie Edwards-Scott

Co-Founder • WeGame 2

Ellie is Co-Founder of The Advisory Collective, a leading digital consultancy launched in 2018 to work with innovative tech companies to help them to land and scale with the UK market, as well as working with in-market businesses on digital transformation projects and helping them to better navigate the advertising ecosystem for commercial success. Spotting...

Emma Woodward

Director of CRM Strategy • Profusion CRM

Emma is a passionate curator of personalised customer journeys powered by data; experienced in transforming the power of data into meaningful insights and ROI outcomes. For the past 15 years she has been designing customer acquisition and retention strategies for clients including HSBC, M&S Bank, First Direct, Rolls Royce, Majestic, and the Kingfisher Group. Working...

Ed Destrem

Head of PPC • Artefact

Ed is currently Head of PPC at Artefact UK, working at the company since 2014. Ed has over 16 years’ experience working in the world of paid search and has helped to deliver ROI, launch, and manage PPC campaigns for some of the biggest names in retail, eCommerce, and travel and tourism.

Elissa Heapes

Enterprise Account Executive • dotdigital

Elissa is a member of Dotdigital’s commerce sales team. She empowers marketers to better connect with their customers with our ecommerce marketing technology. Partnering with reputable brands like Converse, Dune and Mamas & Papas to deliver personalised messaging that increases customer engagement, conversion and retention. From omnichannel messaging, segmentation, RFM modelling and product recommendations we...

Elliot Myers

Founder & Director • T.A.M.A

£100M in sales made for brands and counting. Former Head of Affiliates at Gymshark Elliot Myers is on a mission to help brands make Affiliate Marketing valuable and has helped the likes of Google, Founders Factory, and Reiss increase new customer sales and incremental revenue over 5 years as a consultant.

Emily Maddox

Digital Growth Manager • Insider

Emily is an Digital Growth Manager at Insider, working alongside digital leaders from some of the world’s most recognizable brands. With more than 5 years experience working for brands like L’Oreal, Le Crueset, Tropic Skincare and Samsung, Emily has a track record in helping businesses achieve their business goals…with a little help from Insider.

Emma Grinter

Senior Demand Generation Manager • Rail Delivery Group. National Rail

Emma has held a range of diverse roles in direct and digital marketing & eCommerce for many hundreds of years. For the last 6, she has been the lead for customer acquisition and retention for National Rail. During this time she has directed the railway’s multi-channel, paid media campaigns Let’s Get Back on Track and...

Elizabeth Jackson

Marketing Director • LOFT

Elizabeth is a driven, digital led, eCommerce and marketing director with over 16 years’ experience within retail and hospitality, in start-ups, SMEs and FTSE100 Companies.  She is proud to have built at LOFT an exceptional, content led marketing and eCommerce team that was shortlisted for Prolific North In House Team of the Year award.  Working in start-up...

Eleanor Pyne

Events & Content Manager • Figaro Digital

With a background in publishing, Eleanor came to Figaro Digital two years ago as the Content & Editorial Executive. Since then, her role has evolved into Events & Content Manager, and responsibilities include building relationships with brands, agencies, and tech companies, curating content, and working with partners and speakers on presentation content.

Emma Little

Global Brand Advocacy Manager • MADE.COM

Emma is a brand marketing expert, and currently leads the brand advocacy strategy and teams across the UK and Mainland Europe for MADE.COM. Prior to MADE.COM, Emma spent several years delivering award winning campaigns and activations at the UK’s number one beauty brand, Benefit Cosmetics, LVMH. Emma started her brand marketing career at fashion retailer...

E-J Harris

Account Manager • Playable

As an Account Manager at LeadFamly, E-J helps potential customers explore whether LeadFamly can help them achieve their marketing goals and create business results.

Erald Krasniqi

Search Strategist

As an SEO Strategist at Edit, Erald leads the SEO strategy for some of the biggest brands around the globe. With a passion for data, Erald has a deep understanding of how to improve organic visibility and deliver growth for clients.

Ed Rochford

Operations Director • Ascent Business Group

Ed has been in IT for 30 years and has over 15 years’ experience in CRM. His current speciality is Zoho, a Cloud software provider aimed at the SME Market, where he creates bespoke integrated solutions for any business purpose.

Emma Moorman

Senior Product Manager • Hitwise

An experienced agile Product Manager with over 10 years’ global experience, and a strong background in digital marketing management; Emma is responsible for leading Hitwise Products in the UK and Europe. Hitwise is a global digital intelligence provider that helps brands and agencies, like Walmart, Goldman Sachs, Condé Nast, and Group M, segment and reach...

Ellie Leek

Marketing Manager • POPS

Ellie Leek joined POPS straight after University for 5 months as Marketing Assistant, a role involving many events and activations. In March 2018, Ellie became POPS Marketing Manager. From managing the POPS online presence & external communications to securing sponsors, partners & press coverage; she’s implemented the 2019 rebrand and strategies around leading retail accounts.