Contributors

Erika Hakala

Growth Marketing Lead • Onfido

Erika is a revenue marketing professional with a strong background in expanding reach through lead and demand generation. She has experience in helping B2B tech companies scale and land in new markets such as Nordics, United States, UAE and France. Erika now heads up European Growth Marketing at Onfido.

Emma Travis

Head of CRO • Epiphany

Emma heads up the CRO team at Leeds based search agency Epiphany. After working for one of the countries leading CRO agencies, Emma moved client-side to help Jet2.com galvanise their UX and conversion strategy. With a passion for user behaviour and consumer psychology, Emma is leading the campaign to see brands take CRO seriously as...

Elliot Ross

CEO • Taxi For Email

Elliot Ross is passionate about pushing email design to provide the best experience possible for  users. He founded ActionRocket, the creative studio for email, and co-founded Taxi for Email, a  platform that helps marketing teams make great email campaigns. He specialises in creative strategy, design, and development that works in the inbox. Over 16  years...

Edward Relf

Co-Founder & CEO • Laundrapp

Ed Relf is an award winning digital entrepreneur and self-confessed ‘digital disruptor’ with over 15 years’ experience scaling some of the world’s most successful disruptive digital start-ups. Having built a successful career through his metric driven marketing approach and lean start up philosophy to tech innovation, Ed now focuses his time on his latest venture...

Ewa Lascelles

Head of Digital • Hive – A British Gas Innovation

An experienced digital marketer with a proven track record of delivering exceptional results for corporations like Hive, BSkyB and Sony. Ewa’s projects have ranged from strategy development and multi-million marketing campaigns to the optimisation of ROI driven multichannel marketing plans. Having also worked on a number of products in new media (music streaming, video & games...

Erik Luhr

Head of Data & Insight • iProspect

Erik works as Head of Data & Insight at iProspect, where he is primarily responsible for analytics. Together with his team he supports large organisations in terms of analytics, conversion, optimisation, data visualisation and tools. iProspect are global leaders in performance marketing. Erik has worked for over six years at iProspect and during this time...

Edward Willis

Head of Customer Marketing and Insight • Collect+

Edward Willis is the Head of Customer Marketing and Insight at Collect+, putting customers at the heart of the business.  He has extensive experience of the developing, implementing and executing marketing strategies based on turning analytics & insight into action.

Elizabeth De Freitas

Digital Consultant • Hitwise

An expert on letting the facts speak for themselves. Elizabeth has spent the best part of the last decade advising some of the most data savvy and exciting organisations on how to accelerate their business growth, increase market share and most importantly drive more revenue using consumer and competitive intelligence data.

Ed Harries

Head of London

Ed is Head of London at Visualsoft. Managing Visualsoft’s London team, focused on delivering award-winning digital marketing strategies for enterprise level clients. His future-led approach enables brands to develop marketing strategies that will continue to deliver even in the ever changing and turbulent online environment most brands find themselves a part of. Ed has worked...

Eddy Swindell

CRO & Co-founder • Fresh Relevance

Eddy Swindell is CRO and Co-founder of Fresh Relevance. He is responsible for the commercial strategy and performance of the company. As well as a solid background in building and growing teams in SAS Martech companies, Eddy is passionate about achieving great results for his clients. Eddy has previously held senior positions in Responsys (now...

Ellen Ferguson

Strategist • Team Eleven

Ellen is the problem solving, ever curious, online obsessed social media strategist at Team Eleven, a full-service creative agency, working with brands from FMCG to medical devices to Pharma. Immersed in the content, platform and algorithmic trends of a rapidly-evolving social space, Ellen has created strategies that unlock new audiences, boost brand visibility and ultimately,...