Marie-Louise Lord

Senior CRM Manager

New Look

Marie-Louise is an experienced CRM & Digital Marketing Manager who is passionate about delivering customer-centric marketing and making highly personalised and targeted communications a reality. While at Argos she delivered a number of customer-first initiatives to advance the relevancy of the business’s CRM program, including customer segmentation, cross-channel contact strategies, and the implementation of a new campaign management solution. Having moved to New Look in 2018, she has helped create a purposeful CRM strategy, championing the power of first party data and increasing the sophistication of targeting cross-channel.