Contributors

Mickael Paris

Head of Digital Marketing • Standard Life Assurance

Mickael Paris is Head of Digital Marketing at long term savings and investment specialists Standard Life. He has built up a bank of experience through both start-ups and larger corporates. As a data driven marketeer, he started his career with Maxymiser, one of the leading providers of multivariate testing and behavioural targeting. He went on...

Matthew Kelleher

CCO

Matthew Kelleher is the Chief Commercial Officer at multi-channel personalisation digital marketing agency, RedEye. Matthew has over 20 years experience on management teams and as an executive board member driving growth and profit, the last 15 selling Email Marketing and Marketing Automation supplier solutions into ecommerce businesses. His responsibilities include managing the RedEye Board of Directors,...

Mickael Lucarelli

Technical Team Lead • IBM Marketing Cloud

With over 10 years’ working in web technology Mickael is able to mix IT with marketing expertise. Having worked for partner providers in technologies such as analytics, MVT and segmentation and content marketing platforms, Mickael joined Silverpop to advise customers on some of the company’s more advanced features. Today Mickael leads a team and works...

Matthew McClelland

Channel Relationship Manager

Matt is a multi-industry marketing strategist with a proven track record of maximising client success and returns from marketing automation. He focuses on helping clients acquire, engage, retain and grow customer relationships, primarily through CRM and Email. Matt has worked with two of the top three Telco’s in the UK, multinational investment companies and names...

Mark Maclure

Managing Director

Mark has over 25 years’ experience in the world of marketing communications and has spoken at a number of seminars in different industry sectors. Mark is a founding director of Stream – digital marketing, software and communication specialists. Stream focus on building brand loyalty with particular focus on B2B sectors. Stream’s digital solutions include e-commerce...

Michael Briggs

Head of SEO & Content Strategy

Michael is the Head of SEO at Skyscanner where he’s responsible for SEO and content strategy on a global basis. Michael’s worked across some of the world’s largest bluechip sites in a range of agency environments. In his role at Skyscanner he gets to indulge his love of tech, content and understanding what users and...

Maria Pavlou

Digital Communications Officer • Tate London

Tate is at the forefront of museums and galleries in the UK in its innovative use of digital marketing media. Maria’s focus lies in attracting new audiences for Tate and taking digital strategy in the new direction of content sharing outside owned channels. She also looks after Tate’s marketing to international audiences. Maria joined Tate...