DAC is an international brand-to-local full funnel media agency. At DAC we apply a local up strategy that meets your brand campaign. We question the media plan needed at the country and/or city level, grouping locations by common problems and opportunities. We uniquely combine both ecommerce and store footfall objectives which subsequently break silos for a truly integrated and omnichannel strategy.

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Mike Fantis

VP, Managing Partner

Mike has over 20 years’ experience in the marketing industry and across multiple markets. His knowledge spans blue-chip brands in every major vertical and he now develops measured media strategies for brands including Tiffany & Co., David Lloyd Clubs, NetJets, Center Parcs, Virgin Media and more whilst ensuring high performance across the company’s client portfolio....

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AI, Brand Management • 02/12/25

Personalisation is the holy grail, but brands are still getting it horribly wrong

By Mike Fantis, VP, Managing Partner at DAC Group

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