Koen Smeets

Strategy Director

Koen Smeets is the Strategy Director for the DAC Group in Europe. He has been working for 20 years in international media agencies in London and Barcelona, creating global strategies for brands like Philips, Samsung, Goodyear, Visa, Asics and TomTom. While working for these brands, he felt frustrated with not being able to influence the...



Why Winning At The Local Level Is Priority For Big Brands

By Koen Smeets, Strategy Director at DAC Group

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