Nestled in the serene village of Lazonby in Cumbria, Bells of Lazonby is a longstanding, family-run bakery renowned for innovation and commitment to quality. Established in 1946 by WWII veteran John Bell, the business began humbly attached to the family home and has grown into a respected supplier of bakery products to both retail and food service sectors. Today, the company operates out of two dedicated facilities—a conventional bakery and a specialist “free-from” bakery. The business is home to the Gluten Free brand ‘We Love Cake’.
People:
Josh Boydell-Smith
Head of Brand and Marketing
Josh is Head of Brand and Marketing at Bells of Lazonby, a family-owned bakery on the edge of the Lake District. Josh leads the development of the disruptive Free From brand ‘We Love Cake’. From having no major retailer listings 3 years ago, ‘We Love Cake’ is now the second largest Free From Sweet Bakery...