Contributors

Alex Murphy

Co-Founder • Balance

Alex Murphy is co-founder of Balance, the financial services division of the Liberty Marketing Group. He has a rich background in marketing leadership, formerly the Marketing Director at Admiral and the Head of Performance and Digital at Go Compare. With over two decades of digital marketing expertise, he integrates the timeless principles of traditional marketing...

Rhea Nahar

Digital Manager

With experience across Mumbai, Paris, and London, Rhea specializes in blending digital transformation with cultural storytelling. Currently a Digital Manager at Garnier UK, she is passionate about building strong consumer connections through branding, technology, and creative storytelling. Rhea brings a cross-market perspective to digital-first brand building and has led projects in AI-driven beauty tech, consumer...

Abi Bellion-Carey

Paid Meda Lead • Overdrive Digital

Abi leads the Paid Social team at Overdrive – bringing to the role her experience as an in house marketing manager alongside her years of copywriting experience. Abi’s forte is creating strong, long lasting client relationships based around transparency, knowledge sharing and great results.

Dino Oreški

Digital Marketing Consultant • Upping Zone

Dino is a digital marketing and eCommerce consultant, coach, and international conference speaker. Some say he can spot patterns in data the way others read facial expressions—turning insights into growth strategies with ease. Working at the intersection of culture, commerce, and people, his core skill in his 20 year career has been acting as the...

Simon Moss

Senior Marketing Strategist • Bottomline

Simon is a Senior Marketing Strategist at Bottomline, a global provider of secure and scalable payment, cash management and digital banking solutions that help businesses pay and get paid. A Chartered Marketer with more than 20 years of experience, Simon helps B2B and SaaS organisations bring greater clarity, structure and commercial impact to their marketing....

Matt Stump

Senior Performance Marketing Manager • Itineris

Matt has over 8 years’ experience driving measurable growth across paid media and digital marketing. Specialising in PPC and multi-channel performance strategy, Matt has worked both agency-side and with leading brands including Checkatrade and BP. His experience spans managing large-scale budgets and building performance functions from the ground up. Matt focuses on delivering performance that...

Lynzi Ashworth

Head of Marketing Communications & Brand for EMEA • Chubb

Lynzi is a seasoned B2B marketing professional, public speaker, and thought leader with extensive expertise in driving impactful marketing strategies. Over a 12.5-year tenure at Aon, Lynzi honed her skills in planning and strategy, brand development, and campaign management, earning a reputation for delivering innovative solutions in a fast-evolving market. As Head of Marketing Communications...

Gary Gumbleton

Group Creative Director • The Ocean Holiday Group

Gary leads creative across a portfolio of travel brands including Ocean Florida, Winged Boots, Ocean Beds in consumer and trade channels. His work sits at the intersection of brand storytelling, sales enablement, content strategy and AI-enabled creative operations across video, photo, audio, live, design and personal branding. With a background spanning creative leadership, Gary focuses on...

Daniel Spicer

Chief Marketing Officer • SureCloud

Dan leads the full marketing function across brand, demand generation, communications and product marketing. 18 years into a career in B2B and SaaS marketing, Dan is known for building marketing engines that turn belief into pipeline, and for getting AI out of the slide decks and into the day to day work that actually moves...

Wesley Van der Hoop

Head of Search • Unique Vacations

Wesley is a growth marketer with over fourteen years in digital marketing. He has lived and worked across five countries (from Amsterdam and London to Kuala Lumpur, Cape Town, and The Bahamas) helping international companies grow their bottom line through ads, organic visibility, and conversion rate optimization. He also writes The Vector Gazette, a Generative...

Matt Stueland

Former Global Head of Content at Skyscanner & Vice

Matt is a global media transformation leader with 20 years building and monetizing brands across entertainment, travel, and sport. He currently advises brands on transformation strategies to grow audiences and revenue streams, drawing on international experience at Skyscanner, VICE, MLB, WarnerBros Discovery and Paramount. 

Tom Newbould

Chief Marketing Officer • Timeline

Tom is Chief Marketing Officer at Timeline, where he has helped scale the business from under £1bn to over £13bn in assets under management. A digital-first marketing leader and Fellow of the Chartered Institute of Marketing with over 25 years’ experience, Tom specialises in building high-growth fintech and financial services brands. His track record includes...

Gareth Morgan

Founder • Liberty

Gareth has worked in digital marketing for over 20 years, starting off as a self-taught SEO and PPC specialist. Since 2008 he has been leading the Liberty Marketing Group, a small collection of performance marketing agencies that includes Balance (the financial services specialists) and Foundation (the beauty and wellbeing team). The group mission is to...

Carl Hutchinson

Performance & Strategy Director • Summit

Carl has been with in the performance marketing industry for 16 years working on brands such as Argos, Joules, Three and Wickes, covering most disciplines across performance marketing during that time. He is currently the Performance & Strategy Director at Summit where he has been responsible for driving change across the agency in line with...

Sello Aglamaz

DTC and E-commerce Lead

Sello is a senior DTC and e-commerce leader with more than 20 years of experience fixing and growing digital businesses across brand-side and agency roles. He has held senior positions at global fashion, sports, lifestyle and retail brands, and has worked with some of the world’s largest consumer goods companies across beauty, apparel and FMCG....