Contributors

Richard Wall

Marketing Campaign Manager

Richard is a tech marketer with 11 year experience targeting the SME space. Before finding his home in marketing he worked in both Sales and Recruitment in the B2B sector. His role at Spotler centres on creating content and running lead generation campaigns. He loves testing campaign ideas, the wackier the better.

Chris Willman

EMEA North Marketing Director • Commvault

Chris is a B2B marketing leader with 20 years’ experience driving growth for global technology companies across cybersecurity, SaaS and enterprise infrastructure markets. He currently serves as EMEA North Marketing Director at Commvault. Over the course of his career Chris has built and scaled marketing programmes across the UKI and EMEA at organisations including CrowdStrike,...

Tom Rigden

Commercial Director

Tom Rigden is a client partner and digital strategist with 20 years in the industry and a keen a focus on driving commercial and operational outcomes. He is a lateral thinker and problem solver with a deep understanding of integrated performance marketing, marketing technology, web development, and data science, known for his ability to think...

Olivia Ford

Performance Lead • Foundation

Olivia has 14 years working within digital, she has worked in-house for brands like Swarovski and has been agency side at Foundation for over 6 years now. She has overseen strategy and execution across Meta, Google, and TikTok, working with brands like Space NK and Tropic Skincare.

James Byrne

Global Marketing & Reputation, Executive Director • Dragon Rouge

James has over 15 years’ experience working for some of the world’s leading independent global brand agencies. Having partnered with brands from all over the world – from beer in Mexico to tech brands in Japan, he’s passionate about brand transformation and experience. At Dragon Rouge James leads marketing and business development globally across the...

Gianfranco Cuzziol

Founder • CR(M)BA

Gianfranco has over 25 years’ experience in CRM & Personalisation. Brand side he led CRM & Personalisation for the Natura & Co group including the 4 iconic brands: Aesop, Avon, Natura & The Body Shop. Prior to his Group role he was responsible for Global CRM at Aesop where he transformed the brand’s capabilities in...

Perla Bloom

Global Comms Planning, Senior Manager • Expedia Group

Marketing strategist at the intersection of creativity, culture, and tech — blending brand innovation and comms planning to create experiences people actually care about. Perla turns smart ideas into high-impact, cross-channel campaigns that make budgets go further.

Clara-Marie Eloy

Global Social Media Manager • Revolut

Clara drives content for the 2.5M audience of Europe’s most valuable start-up. Clara specialises in tech start ups and has helped brands cut through the noise, scale their presence, and connect with the right audience for over 10 years.

Sarah Hay

Account Director, Social & Influencer • Team Eleven

Heading up our social & influencer team, Sarah brings over 12 years of marketing experience to her role. Digital marketing is her calling, from cutting her teeth in the early days of SEO & PPC and delivering exceptional brand campaigns across YouTube and web, to now driving world-class social and influencer content for global brands...

Bee Patel

Marketing Director • IDR

Marketing and communications leader with 17+ years of global experience turning brand reputation into measurable revenue. She drives high-impact, reputation-led strategies that build brand authority, accelerate pipeline, and convert visibility into commercial growth. Known for crafting bold, distinctive brand narratives, Bee blends storytelling, digital innovation, and demand generation to elevate market presence and win client...

Rachel Glynn

Fractional Digital Director

Rachel is a high-energy digital leader with deep experience driving eCommerce, D2C and customer-lifecycle strategies across high-street retail, luxury fashion and lifestyle brands. She specialises in profitable, customer-focused digital performance, spanning marketing, trading and cross-functional strategy. Known for her people-first leadership, mentorship and collaborative style, Rachel has built and empowered multi-disciplinary teams while accelerating digital...

Vladimir Pronin

Principle Product Manager • Holland & Barrett

Vladimir Pronin is principle product manager at Holland & Barrett, driving the app-first transformation that enables the brand’s mission to add quality years to life for over 100 million customers. With 14 years of experience in IT, he blends technical depth with thoughtful product leadership to create scalable mobile app experiences. Passionate about product development...

Ashley Liddell

Co-Founder • Deviation

Ashley is Co-founder of Deviation | The Search Everywhere Agency, a search-marketing strategist with a creative approach championing ‘Search Everywhere’ – Integrating technical foundations, search fundamentals, social-seo, and digital PR to drive brand visibility, share-of-search, and community growth across platforms.

Mike Fantis

VP, Managing Partner • DAC Group

Mike has over 20 years’ experience in the marketing industry and across multiple markets. His knowledge spans blue-chip brands in every major vertical and he now develops measured media strategies for brands including Tiffany & Co., David Lloyd Clubs, NetJets, Center Parcs, Virgin Media and more whilst ensuring high performance across the company’s client portfolio....

Charlotte Deacon

Client Services Director • Oban International

Charlotte is Client Services Director at Oban and leads the Oban Data team. She has over a decade of experience in helping ambitious brands of all sizes grow both in the UK and internationally. As the media landscape continues to evolve and fragment across markets, she helps brands navigate this complexity by building strong, future-proof,...