Contributors

Dave Heywood

Senior Marketer at Ocorian

Dave is a senior marketer at Ocorian and host of the Marketing Careers Uncovered podcast. Whether advising as a school governor, leading a cycling club, or interviewing leading marketers to understand how they think and act, he is driven by a focus on connecting the dots across a business to drive real, sustained commercial impact. He specialises in cutting through complexity...

Yenni Maelianawati

Director of Marketing & Revenue • Island House LVM

With nearly two decades of experience across luxury hospitality and a range of global industries, Yenni brings a practical blend of digital marketing, brand development, and commercial understanding to her work. She focuses on connecting clear data insights with straightforward, effective storytelling to strengthen brand presence and support sustainable growth. At Island House LVM, she...

Kristian Tucker

Product Evangelist • Spotler

Kristian is a Product Evangelist at Spotler, passionate about translating marketing innovation into clear, engaging stories that allow people to increase their marketing wins. Through demos, webinars, content, and industry events, he helps audiences understand how Spotler’s solutions support smarter marketing and increased ROI.

Sam Shrager

Chief Marketing Officer • BCB Group

Sam was appointed as BCB’s Chief Marketing Officer in 2019. Previously, she co-founded crypto app Remit TV in 2015 and made her pivotal shift into blockchain at NKB Group in 2018. Sam leads BCB’s global marketing, communications and PR, developing integrated, data-driven strategies to strengthen the brand and support business growth. She was awarded CMO of...

Darren Teague

Senior Account Executive

With over 5 years’ experience in the Digital Marketing Industry, Darren has established himself as an expert solutions specialist covering email and website marketing with a distinct focus on results based, data driven strategies. Darren prides himself on being straight talking and opinionated, not afraid to go against the grain in order to help clients...

Samuel Ricard

Commercial Director

As Spotler’s commercial director, Samuel brings a wealth of knowledge, a proven track record, and a passion for delivering exceptional results. Prior to Spotler, Samuel made significant contributions to the field while working with renowned companies such as Emailvision and Lyris. His expertise extends across the multifaceted digital marketing landscape, where he has consistently demonstrated...

Richard Wall

Marketing Campaign Manager

Richard is a tech marketer with 11 year experience targeting the SME space. Before finding his home in marketing he worked in both Sales and Recruitment in the B2B sector. His role at Spotler centres on creating content and running lead generation campaigns. He loves testing campaign ideas, the wackier the better.

Chris Willman

EMEA North Marketing Director • Commvault

Chris is a B2B marketing leader with 20 years’ experience driving growth for global technology companies across cybersecurity, SaaS and enterprise infrastructure markets. He currently serves as EMEA North Marketing Director at Commvault. Over the course of his career Chris has built and scaled marketing programmes across the UKI and EMEA at organisations including CrowdStrike,...

Tom Rigden

Commercial Director

Tom Rigden is a client partner and digital strategist with 20 years in the industry and a keen a focus on driving commercial and operational outcomes. He is a lateral thinker and problem solver with a deep understanding of integrated performance marketing, marketing technology, web development, and data science, known for his ability to think...

Olivia Ford

Performance Lead • Foundation

Olivia has 14 years working within digital, she has worked in-house for brands like Swarovski and has been agency side at Foundation for over 6 years now. She has overseen strategy and execution across Meta, Google, and TikTok, working with brands like Space NK and Tropic Skincare.

James Byrne

Global Marketing & Reputation, Executive Director • Dragon Rouge

James has over 15 years’ experience working for some of the world’s leading independent global brand agencies. Having partnered with brands from all over the world – from beer in Mexico to tech brands in Japan, he’s passionate about brand transformation and experience. At Dragon Rouge James leads marketing and business development globally across the...

Perla Bloom

Global Comms Planning, Senior Manager • Expedia Group

Marketing strategist at the intersection of creativity, culture, and tech — blending brand innovation and comms planning to create experiences people actually care about. Perla turns smart ideas into high-impact, cross-channel campaigns that make budgets go further.

Clara-Marie Eloy

Global Social Media Manager • Revolut

Clara drives content for the 2.5M audience of Europe’s most valuable start-up. Clara specialises in tech start ups and has helped brands cut through the noise, scale their presence, and connect with the right audience for over 10 years.

Sarah Hay

Account Director, Social & Influencer • Team Eleven

Heading up our social & influencer team, Sarah brings over 12 years of marketing experience to her role. Digital marketing is her calling, from cutting her teeth in the early days of SEO & PPC and delivering exceptional brand campaigns across YouTube and web, to now driving world-class social and influencer content for global brands...

Bee Patel

Marketing Director • IDR

Marketing and communications leader with 17+ years of global experience turning brand reputation into measurable revenue. She drives high-impact, reputation-led strategies that build brand authority, accelerate pipeline, and convert visibility into commercial growth. Known for crafting bold, distinctive brand narratives, Bee blends storytelling, digital innovation, and demand generation to elevate market presence and win client...

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