Contributors

Rachel Glynn

Fractional Digital Director

Rachel is a high-energy digital leader with deep experience driving eCommerce, D2C and customer-lifecycle strategies across high-street retail, luxury fashion and lifestyle brands. She specialises in profitable, customer-focused digital performance, spanning marketing, trading and cross-functional strategy. Known for her people-first leadership, mentorship and collaborative style, Rachel has built and empowered multi-disciplinary teams while accelerating digital...

Vladimir Pronin

Principle Product Manager • Holland & Barrett

Vladimir Pronin is principle product manager at Holland & Barrett, driving the app-first transformation that enables the brand’s mission to add quality years to life for over 100 million customers. With 14 years of experience in IT, he blends technical depth with thoughtful product leadership to create scalable mobile app experiences. Passionate about product development...

Ashley Liddell

Co-Founder • Deviation

Ashley is Co-founder of Deviation | The Search Everywhere Agency, a search-marketing strategist with a creative approach championing ‘Search Everywhere’ – Integrating technical foundations, search fundamentals, social-seo, and digital PR to drive brand visibility, share-of-search, and community growth across platforms.

Mike Fantis

VP, Managing Partner • DAC Group

Mike has over 20 years’ experience in the marketing industry and across multiple markets. His knowledge spans blue-chip brands in every major vertical and he now develops measured media strategies for brands including Tiffany & Co., David Lloyd Clubs, NetJets, Center Parcs, Virgin Media and more whilst ensuring high performance across the company’s client portfolio....

Charlotte Deacon

Client Services Director • Oban International

Charlotte is Client Services Director at Oban and leads the Oban Data team. She has over a decade of experience in helping ambitious brands of all sizes grow both in the UK and internationally. As the media landscape continues to evolve and fragment across markets, she helps brands navigate this complexity by building strong, future-proof,...

Davina Dunlea

CEO • CRATE

Over 20 years of strategic digital media planning and buying across global brands, Davina is CEO of CRATE, a London based digital agency that combines both brand and direct response KPIs to deliver humanised technology-driven strategies. Specialising in Display, Native, Social, Search, Connected TV, Audio and Out of Home.

Miracle Inameti-Archibong

Insurance Product Marketing Lead • John Lewis Partnership

Miracle is a Product Marketing Lead at John Lewis Finance with over a decade of experience helping Global and National brand increase their visibility.  She brings a strong commercial acumen, natural drive, and passion for people to her work. She has contributed to events, webinars, and publications from Brighton SEO, MOZCON, SMX, Search Engine Land,...

Nick Roche

Head of SEO • Itineris

Nick leads organic strategy for clients across the professional services and education sectors, helping brands in education and law achieve measurable growth. With a career spanning top agencies and global brands including WeWork, Dentsu, and Blue Array, Nick has built his reputation on blending technical expertise with commercial insight. Passionate about staying ahead of search...

Nicola Simmons

Communications Consultant

Nicola Simmons is a communications strategist with over a decade of experience helping world-leading brands build influence, credibility, and connection with audiences. Having led both client-side and agency teams, Nicola specialises in integrated communications— blending partnerships with PR, content, and paid media to deliver cultural impact. Her career spans senior roles at global brands like...

Dr Peter Hughes

Co-Founder • Cognition

Peter is a psychologist and co-founder of Cognition, specialising in how cognitive biases and heuristics influence marketing and customer behaviour. He works with organisations to apply behavioural science in practical ways that improve communication, strengthen brands and drive measurable results.

Andy Pye

Associate Director • Seymourpowell

With nearly two decades’ experience at the intersection of design and business growth, Andy helps ambitious companies explore bold futures and turn them into reality. Working at the crossroads of emergent trends, creativity, and global business, focusing on how design can unlock growth and shape what comes next. At Seymourpowell, he partners with leading global...

Zoe Rowswell

Co-Founder • Tern Circular

Zoe Rowswell is a circular retail advisor and an established digital leader in fashion and retail. Her career spans nearly two decades of digital retail leadership, working with iconic high-street and luxury brands such as Topshop, Jimmy Choo and Urban Outfitters. Now, she’s channelling that expertise into helping retailers embrace circularity, increase revenue and drive customer...

Mark Newton

Head of Brand Strategy & Design • Hallam

Mark leads Hallam’s strategy and brand positioning work, focusing on bringing simplicity out of complexity at the start of major projects. He brings over 15 years of brand and marketing experience from both agency and client-side roles. During his career, he’s guided major companies across varied industries, built a start-up luxury brand from scratch (wearing...

Eugene Kuznetsov

Product Lead, Ecommerce • Holland & Barrett

Eugene is a customer-focused product leader with an engineering background. Over the past decade, he has worked on high-scale products with millions of users in companies like Apple, Bumble and Lazada (Alibaba Group). Currently, as a Product Lead at Holland & Barrett, Eugene helps drive the company’s vision to become a trusted wellness partner for...

Lewis Wilkins

Commercial Lead • Future Strategy Club

Commercial leader and communications professional with extensive experience in highly regulated sectors including finance, energy and tobacco, as well as global sport, consumer and pet care. He has led agency growth and client accounts for brands including JTI, NEOM, BNY Mellon, Adidas, UEFA, The FA and Lionesses, and Freshpet. Recently joining Future Strategy Club from...

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