Contributors

Zoe Rowswell

Co-Founder • Tern Circular

Zoe Rowswell is a circular retail advisor and an established digital leader in fashion and retail. Her career spans nearly two decades of digital retail leadership, working with iconic high-street and luxury brands such as Topshop, Jimmy Choo and Urban Outfitters. Now, she’s channelling that expertise into helping retailers embrace circularity, increase revenue and drive customer...

Mark Newton

Head of Brand Strategy & Design • Hallam

Mark leads Hallam’s strategy and brand positioning work, focusing on bringing simplicity out of complexity at the start of major projects. He brings over 15 years of brand and marketing experience from both agency and client-side roles. During his career, he’s guided major companies across varied industries, built a start-up luxury brand from scratch (wearing...

Eugene Kuznetsov

Product Lead, Ecommerce • Holland & Barrett

Eugene is a customer-focused product leader with an engineering background. Over the past decade, he has worked on high-scale products with millions of users in companies like Apple, Bumble and Lazada (Alibaba Group). Currently, as a Product Lead at Holland & Barrett, Eugene helps drive the company’s vision to become a trusted wellness partner for...

Lewis Wilkins

Commercial Lead • Future Strategy Club

Commercial leader and communications professional with extensive experience in highly regulated sectors including finance, energy and tobacco, as well as global sport, consumer and pet care. He has led agency growth and client accounts for brands including JTI, NEOM, BNY Mellon, Adidas, UEFA, The FA and Lionesses, and Freshpet. Recently joining Future Strategy Club from...

Megan Dean

Strategy Director • Yodel Mobile

Megan is Yodel Mobile’s Strategy Director and a cornerstone of the business, having spent the past decade helping apps of all sizes unlock sustainable and scalable growth. Over her 10 years at Yodel Mobile, she has supported hundreds of app businesses across industries and life stages, from early-stage startups to global enterprises, and was recognised...

Megha Saxena

Digital Marketing & Product Advisor • Azumi Restaurant Group

Digital marketing leader with over two decades of experience leading digital marketing initiatives in Travel, B2B, Automotive, Ed- Tech, Media and Hospitality industry.

Helen Gibbs

Executive Creative Director • Juice

Helen brings the creative Juice, 30 years of making things that inspire, make people feel and keep them coming back for more. Her ideas have helped transform brands and she loves nothing better than finding the big ideas that help clients stand out.

Karla Hernandez Zaldivar

Global Social Media Insights Manager • Booking.com

Born in Mexico, Karla has 13+ years of experience in varied PR, Social Media, Communications and Marketing positions. She holds a Master’s degree in Communication Science with a major in Entertainment Communications from the University of Amsterdam. She started her career at Nissan, managing product PR for Nissan and Infiniti (RedBull Racing) for Mexico and LATAM. In 2013 she...

Sapna Kandukuri

Head of Marketing - Northern Europe • London Stock Exchange Group

Sapna is a seasoned financial services marketing leader with deep expertise in field marketing, account-based marketing, and strategic campaign development. Currently Head of Marketing (Northern Europe) at LSEG, she drives ROI-focused initiatives across the region, aligning marketing with sales, customer success, and partnership teams to deliver impactful, client-centric experiences. With prior leadership roles at Recognise Bank, RBS,...

Maxim Gelmann

Founder • Stroodles

Maxim is the founder of Stroodles, the eco-tableware brand that makes sustainability easy and fun. Under his leadership, Stroodles has grown from iconic pasta straws into a diverse offering of edible cups, spoons, plates and bowls, plus Eco Activity Kits and immersive events that bring the mission to life. He built and scaled a compliant...

Josh Boydell-Smith

Head of Brand and Marketing • Bells of Lazonby

Josh is Head of Brand and Marketing at Bells of Lazonby, a family-owned bakery on the edge of the Lake District. Josh leads the development of the disruptive Free From brand ‘We Love Cake’. From having no major retailer listings 3 years ago, ‘We Love Cake’ is now the second largest Free From Sweet Bakery...

Anna Fishlock

Head of Data & Digital • H/Advisors

Anna leads The Hub, our dedicated creative and knowledge centre that drives our practice work. As a trusted advisor on creative, digital and artificial intelligence (AI) strategy, Anna focuses on data-driven communications. She helps clients navigate the evolving AI landscape, guiding the adoption of emerging technologies in strategic, practical ways. Her experience spans building and...

Paul Doleman

Digital Strategist at MG and CSO at LoveGunn • LoveGunn

Paul is a dynamic strategist and innovative leader with over three decades of experience in executive management, digital marketing, and technology leadership. Currently serving as Chief Strategy Officer at creative agency LoveGunn and Digital Strategist at MG Motors, Paul provides strategic insights and brand marketing expertise to an impressive client portfolio including Chelsea FC, Arsenal,...

Ross Murray

Principal Client Partner • Tripadvisor

Ross has been part of Tripadvisor’s Destination Marketing team for seven years, specializing in digital and data-driven partnerships with DMO partners to enhance their marketing strategies.

Mick Rigby

Founder • Yodel Mobile

Since founding Yodel Mobile in 2007, Mick has been driven by a deep passion for understanding consumer behaviour. His guidance has led the company to become a trusted name in app marketing, renowned for delivering innovative mobile solutions to clients around the world.

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