Contributors

Matt Scott

Co-Founder & Managing Partner • Advantage Paid Media

Matt is Co-Founder and Managing Partner at Advantage Paid Media — the agency bringing clarity to attribution. With over 15 years in digital marketing, he began in affiliates before specialising in paid media, helping brands grow through strategic, performance-led campaigns.

Mariacristina Lubrano

Head of Email Marketing • CAFOD

Mariacristina manages the email marketing department at CAFOD, the Catholic Agency for Overseas Development. Covering all aspects of email marketing, from deliverability, list hygiene, supporter journeys, re-engagement and content strategy, she is passionate about the power of email marketing to create personalised experiences for email subscribers that result in higher engagement and conversion rates. Her...

Julie Warren

Marketing Director • Propel Finance

Julie is an accomplished Marketing Director at UK asset finance lender, Propel Finance. With over 25 years of experience in senior sales and marketing roles, she has also held key positions at Barclays, Aldermore, and innovative fintech startups. Julie’s expertise spans brand strategy, PR, digital marketing, partnerships, lead generation, and social media. She has a...

Dan Saunders

Head of Performance Marketing • Evergreen Finance

Dan has worked in digital marketing for the last 18 years, driven by a deep conviction that data is the key to unlocking business success. His approach centres on leveraging data insights to understand market dynamics and competitor landscapes, identifying trends to inform strategic decisions, turning those insights into actionable plans, collaborating with leadership teams...

Eduardo Carvalho

Digital Director • Itineris

Eduardo is a Digital Director specialising in professional services, with expertise in data strategy, channel marketing, and performance optimisation. Focused on driving measurable business value, Eduardo has worked with Charles Stanley Wealth Managers (finance), Bristows (law), Farrer (law), and FRP Advisory (professional services) to leverage first-party data and strategic insights for high-value client acquisition.

Matt Horsup

Digital Director • Itineris

With over 18 years at Itineris and a fellow of the Chartered Institute of Marketing, Matt steers the strategic direction of the agency’s digital work, leveraging his unique blend of creative, commercial, and strategic thinking to help clients achieve significant returns on their investments. His extensive experience spans the full spectrum of sectors, including national...

Azeem Ahmad

Strategy Director • Reflect Digital

Azeem is an award-winning digital marketer and international marketing conference keynote speaker. With over 10 years of experience in the industry, managing millions in marketing spend, covering multiple disciplines such as SEO, PPC, Social Media, Programmatic, Audio/Video, and Display. In 2023, he was chosen to be a part of the “Think With Google” initiative surrounding...

Toma Valciukaite

Head of SEO • CRKLR

Toma currently heads up SEO for CRKLR, one of the fastest growing agencies in the UK. Toma has 10 years of experience in the SEO industry optimising major brands in the UK and Worldwide. Expertise in Technical SEO, performance enhancements, and organic growth strategies, driving measurable results in competitive markets.

Nick Bain

Senior Strategist • Sticky

Nick has over 10 years’ experience in PR, Social and Content Marketing Strategy across multiple sectors and clients. Nick is the co-lead on The Power of Curiosity a new way of looking at audience segmentation inspired by the way people are naturally curious.

Chloë McKenna

New Business Director • Oban International

Chloë is Director of New Business, with over 13 years’ experience in digital marketing. Chloë has helped some of the world’s leading brands grow their digital presence and now focuses on helping new clients create scalable strategies for global growth.

Anastasia Roumelioti

Digital Marketing and Growth Strategist

Anastasia is a Digital Marketing and Growth Strategist with extensive experience driving innovation and transformative results across consumer products, retail, and hospitality. With expertise in AI and digital transformation, Anastasia has helped global brands like Unilever, Danone, and Reckitt unlock growth and build competitive advantages. She is also the founder of successful ventures in e-commerce...

Kirstie Leadley

Group Head of Digital Marketing • Zedra

Kirstie is focused on creating tangible results and delighting people along the way. Kirstie has implemented and lead on digital marketing initiatives for B2B and B2C financial service providers with a focus on levelling up organisational growth and communicating brand messaging. Specialisms include content creation, demand gen, lead gen and go-to-market strategies, all while deploying...

Simon Douglass

Founder • Curated

Simon Douglass is the founder of Curated. With 22 years of experience in digital marketing, Simon spent seven years at Google working with global technology companies such as Dell, HP, Nokia, and BT. He later served as Director at two digital marketing agencies, atom42 and Pancentric, further honing his expertise across multiple industries. In July...

Alex Jackson

Paid Media Team Lead • Hallam

Working across performance marketing for the past ten years, Alex helps brands deliver on their digital marketing goals with paid media, media planning and out of the box strategic thinking. He has worked across a multitude of national and global B2B and B2C clients in varying verticals. With wins in Marketing Week’s “Best Campaign of...

Thomas Morgan

Head of Creative Technology • Accenture Song

Tom leads Creative Technology for Accenture across UK, Ireland and Africa – he helps brands design, deliver, launch, and scale exceptional products with state-of-the-art technology solutions. Before that he has been a Chief Technology Officer, Head of Product Design and Consultant at over 10 top FTSE50 firms. He is an expert in digital product design...