Alec Barr

Head of Behavioural Science & UX

Oliver

Automotive, Beauty

Global HCD practitioner, behavioural science ethicist and experimental AI designer – currently failing fast redefining experiences for all humans. 12 years experience in all three pillars of Experience Design — Research, Strategy and Design — with a particular craft emphasis on behavioural science and UX research. Alec has run the gamut of XD strategy: conducting user research, designing products & websites, creating omnichannel customer journeys, developing loyalty programmes, and building rigorous and effective Experience Design teams at leading end-to-end creative agencies.