Contributors

Dan Saunders

Head of Performance Marketing • Evergreen Finance

Dan has worked in digital marketing for the last 18 years, driven by a deep conviction that data is the key to unlocking business success. His approach centres on leveraging data insights to understand market dynamics and competitor landscapes, identifying trends to inform strategic decisions, turning those insights into actionable plans, collaborating with leadership teams...

Eduardo Carvalho

Digital Director • Itineris

Eduardo is a Digital Director specialising in professional services, with expertise in data strategy, channel marketing, and performance optimisation. Focused on driving measurable business value, Eduardo has worked with Charles Stanley Wealth Managers (finance), Bristows (law), Farrer (law), and FRP Advisory (professional services) to leverage first-party data and strategic insights for high-value client acquisition.

Matt Horsup

Digital Director • Itineris

With over 18 years at Itineris and a fellow of the Chartered Institute of Marketing, Matt steers the strategic direction of the agency’s digital work, leveraging his unique blend of creative, commercial, and strategic thinking to help clients achieve significant returns on their investments. His extensive experience spans the full spectrum of sectors, including national...

Chloë McKenna

New Business Director • Oban International

Chloë is Director of New Business, with over 13 years’ experience in digital marketing. Chloë has helped some of the world’s leading brands grow their digital presence and now focuses on helping new clients create scalable strategies for global growth.

Anastasia Roumelioti

Digital Marketing and Growth Strategist

Anastasia is a Digital Marketing and Growth Strategist with extensive experience driving innovation and transformative results across consumer products, retail, and hospitality. With expertise in AI and digital transformation, Anastasia has helped global brands like Unilever, Danone, and Reckitt unlock growth and build competitive advantages. She is also the founder of successful ventures in e-commerce...

Kirstie Leadley

Group Head of Digital Marketing • Zedra

Kirstie is focused on creating tangible results and delighting people along the way. Kirstie has implemented and lead on digital marketing initiatives for B2B and B2C financial service providers with a focus on levelling up organisational growth and communicating brand messaging. Specialisms include content creation, demand gen, lead gen and go-to-market strategies, all while deploying...

Simon Douglass

Founder • Curated

Simon Douglass is the founder of Curated. With 22 years of experience in digital marketing, Simon spent seven years at Google working with global technology companies such as Dell, HP, Nokia, and BT. He later served as Director at two digital marketing agencies, atom42 and Pancentric, further honing his expertise across multiple industries. In July...

Thomas Morgan

Head of Creative Technology • Accenture Song

Tom leads Creative Technology for Accenture across UK, Ireland and Africa – he helps brands design, deliver, launch, and scale exceptional products with state-of-the-art technology solutions. Before that he has been a Chief Technology Officer, Head of Product Design and Consultant at over 10 top FTSE50 firms. He is an expert in digital product design...

Ellie Edwards-Scott

Co-Founder • WeGame 2

Ellie is Co-Founder of The Advisory Collective, a leading digital consultancy launched in 2018 to work with innovative tech companies to help them to land and scale with the UK market, as well as working with in-market businesses on digital transformation projects and helping them to better navigate the advertising ecosystem for commercial success. Spotting...

Anuradha De

Head of Marketing • The Citation Group

Anuradha leads the creation and execution of customer-centric marketing strategies across online and offline channels. Focused on driving lead generation, boosting conversions, enhancing brand awareness, and fostering customer retention, Anuradha brings over 15 years of expertise across retail, travel, and hospitality. Her experience spans managing diverse marketing channels and collaborating with cross-functional teams, agencies, and...

Beth O’Malley

Founder • Astral

Beth is the Founder of Astral, a ADHD brummy with a great sense of humour and is a unstoppable CRM and email marketing expert. Named one of the Top 24 Marketers to Follow, she’s trained thousands of marketers, developed courses that have shaped the industry, and helped businesses unlock serious revenue potential. She has won...

Pollyanna Ward

Creative Director of Brand Partnerships • Flight Studio

Pollyanna is responsible for developing and delivering creative partnerships solutions for brands. Pollyanna’s mission is to help brands be at the forefront of what’s possible, and throughout her career has flown Oreo drones through a shopping centre, turned Piccadilly Circus into a live selfie-feed and launched the first DIY brand on TikTok. Sitting somewhere between...

Stephen Davis

Head of Performance • Finder

After a stint living Down Under, Stephen has spent the last 11 years launching Australian performance marketing businesses into the UK market. With over 16 years of performance marketing experience, Stephen is currently Finder UK’s commercial lead, tasked with growing the brand and to establish Finder as a major player in the UK’s hyper-competitive personal...

Joe Lloyd

Social Media Community Manager • OSB Group

Joe is the Social Media Community Manager for OSB Group, where he has been since August 2022. Joe has over 9 years’ experience in social media, working both in-house and agency side in sectors such as Higher Education, Housing, DIY and now Financial Services. His current core responsibilities at OSB Group cover organic content, advocacy,...

Kirstie Gattner

Head of Digital Engagement • WWF UK

Kirstie heads up the digital engagement team at WWF-UK – the global environmental charity. Working across all things organic social and email, her leadership is all about inspiring her team to try new things to amplify WWF-UK’s mission. With over a decade  of experience in digital marketing, she’s passionate about using social and email for...